pmax
Alphabet posts 15% revenue increase for Q3
The company pointed to AI as a bolster to its growth.
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Google announces additional AI-powered PMax updates for peak season
The adtech giant hopes to support its advertisers as they navigate the ‘golden quarter’ with the introduction of enhanced asset testing, video performance and campaign management tools.
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DOJ targets Google’s search monopoly with potential breakup
The US government escalates its case against Google, proposing measures that could reshape search and impact the ad ecosystem.
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Google allows advertisers to audit ads in Search Partner network
After significant lobbying by the industry, Google has decided to change its Search Partner policy to provide more transparency to advertisers.
Google incorporates Gemini into Performance Max
The roll-out of Performance Max's enhanced generative AI capabilities will begin in the US in March in English, expanding globally thereafter.
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The promise of AI marketing: Is Google’s PMax living up to the hype?
Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores.
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