News Media Technology
Joseph Arthur
Oct 27, 2024

Google announces additional AI-powered PMax updates for peak season

The adtech giant hopes to support its advertisers as they navigate the ‘golden quarter’ with the introduction of enhanced asset testing, video performance and campaign management tools.

Photo credit: SOPA Images / Getty Images

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Inside the collapse of Indonesia’s most promising creative network

2 Inside the collapse of Indonesia’s most promising creative network

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

3 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

OMD takes the lead as EssenceMediacom drops out of global rankings

5 OMD takes the lead as EssenceMediacom drops out of global rankings

Mash names all-female executive team, shifts global HQ to Singapore

6 Mash names all-female executive team, shifts global HQ to Singapore

Move and win roundup: Week of April 21, 2025

7 Move and win roundup: Week of April 21, 2025

EMA 2025 winners revealed in live ceremony

8 2025 winners for Event Marketing Awards announced in live ceremony

‘Just tone deaf’—Nike’s marathon campaign backlash

9 ‘Just tone deaf’—Nike’s marathon campaign backlash

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

10 'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

Related Articles

Google adds new asset testing to PMax to improve campaign performance
Feb 25, 2025
Reem Makari

Google adds new asset testing to PMax to improve ...

The promise of AI marketing: Is Google’s PMax living up to the hype?
Sep 12, 2023
Shawn Lim

The promise of AI marketing: Is Google’s PMax ...

Google rolls out several new PMax updates following successful beta launches
Jan 24, 2025
Joseph Arthur

Google rolls out several new PMax updates following ...

DOJ targets Google’s search monopoly with potential breakup
Oct 10, 2024
Staff Reporters

DOJ targets Google’s search monopoly with potential ...

Just Published

TK Maxx reviews global media account
The Information
1 hour ago
Shauna Lewis

TK Maxx reviews global media account

Mindshare is the incumbent.

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
2 hours ago
Lucy Shelley

Jaguar Land Rover launches global creative agency ...

Accenture Song is the incumbent on the account.

WPP set to drop GroupM brand in media shake-up
The Information
5 hours ago
Beau Jackson

WPP set to drop GroupM brand in media shake-up

WPP media arm to change name as part of ongoing restructure.

Agency Report Card 2024: Accenture Song
The Information
9 hours ago
Staff Reporters

Agency Report Card 2024: Accenture Song

From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.