tiktok
TikTok launches new measurement and retail solutions for advertisers
As the social media giant continues to expand its advertising capabilities, new automated solutions from TikTok are set to help brands target the right audiences at the right time.
TV + TikTok: A powerful impact driver for CPG marketers
To unlock proven efficacy and efficiency, CPG marketers should synergise their traditional spends on TV with TikTok- a platform that has emerged as the ‘new eye level’.
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Less demure, less mindful: Is there still a need for a TikTok marketing rulebook?
From 'brat summer to the 'very demure, mindful trend', Eleven's Eliza Smith says brands should do away with overly curated campaigns.
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Very demure, very viral: Key brand and creator takeaways
A tongue-in-cheek TikTok video has become a global marketing sensation. But with TikTok's pace of churn, brands and advertisers are forced to trend-jack at the speed of light to avoid irrelevance.
What brands can learn from Kamala Harris about going viral
As marketers struggle to navigate the right moment to latch onto online trends, they can look to Harris and her team as a blueprint.
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TikTok’s Matty Lin on fostering growth amid global challenges
The Southeast Asia GM talks to Campaign about embracing changing consumer trends, building brand safety, and expanding AI in one of the platform’s most vital markets.
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