tiktok

2 days ago

Goodbye first screen, hello wearables: IMG's vision for sports digital marketing

The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.

4 days ago

YouTube enhances Shorts brand options for social campaigns

New ad formats, including Stickers on Shorts made from images from a brand’s product feed, will be available to all retailers by the end of 2024.

Oct 8, 2024

TikTok launches new measurement and retail solutions for advertisers

As the social media giant continues to expand its advertising capabilities, new automated solutions from TikTok are set to help brands target the right audiences at the right time.

Sep 2, 2024

Less demure, less mindful: Is there still a need for a TikTok marketing rulebook?

From 'brat summer to the 'very demure, mindful trend', Eleven's Eliza Smith says brands should do away with overly curated campaigns.