tokopedia
How will the TikTok-Tokopedia alliance disrupt the Indonesian e-commerce space?
With an $840 million investment on the line, TikTok and Tokopedia's new merger is primed to dominate the social commerce landscape in Indonesia. But how will this impending partnership actually play out, and who does it really benefit? Campaign explores.
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Inside L'Oreal's 14 studios in Jakarta supporting the brand's live commerce growth
In an exclusive, L'Oreal brings Campaign inside its offices, lifting the hood to its live commerce strategy that supports the demand for the brand's products sold through live-streams in Indonesia.
Asia-Pacific Power List 2023: Kevin Mintaraga, Tokopedia
Mintaraga has helped launch a series of marketing solutions that have accelerated profitability for Indonesia's largest e-commerce platform while enabling businesses to achieve promotional goals and generate sustainable growth.
Asia-Pacific Power List 2022: Kevin Mintaraga, Tokopedia
Whether it’s overseeing a mammoth merger, securing entertainment partnerships, and taking steps to ensure inclusivity in his team, Mintaraga is acing his role at Indonesia’s largest ecommerce platform.
Creator Culture in Indonesia: Seeking authenticity and building trust
How are brands leveraging the rise of creator culture to engage and build trust with their customers?
Kevin Mintaraga: How is Tokopedia helping SMEs engage with their customers
Tokopedia's SVP, ads solution and marketing, spear-headed efforts to help small to medium businesses go online during the pandemic.
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