Staff Writer
Jul 23, 2021

Kevin Mintaraga: How is Tokopedia helping SMEs engage with their customers

Tokopedia's SVP, ads solution and marketing, spear-headed efforts to help small to medium businesses go online during the pandemic.

Kevin Mintaraga, SVP, ads solution and marketing

This is part of a video series for the Power List 2021, created in partnership with Twitter as part of their global #LeadersforGood initiative. 

As SVP, ads solution and marketing, of one of SEA’s fastest-growing unicorns, Kevin Mintaraga knows a thing or two about agility and innovation. In the past 18 months, he spear-headed efforts to help small to medium businesses go online, not only creating campaigns specifically for these SMBs, but also equipping them with the tools they need to engage new customers and grow their businesses. 

Watch the video to learn more.

And read about his thoughts on the Power of Conversation.

 
Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.