Susie Sell
Mar 13, 2013

BBC World News and BBC.com begin major repositioning

SINGAPORE – BBC World News and BBC.com are to launch a major repositioning exercise, rolling out the channel's most significant global marketing campaign amid increased competition for viewership and audiences.

SINGAPORE – BBC World News and BBC.com are to launch a major repositioning exercise, rolling out the channel's most significant global marketing campaign amid increased competition for viewership and audiences.

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