TikTok's head of marketing dishes out on content trends and common mistakes brands make on the platform.
If 2019 was synonymous with the rise of TikTok, 2020 will surely see more brands learning to optimise their presence on the platform.
At the recent VidCon conference in Singapore, we catch up with Lionel Sim, senior director, global marketing, to chat about common mistakes brands make on the platform, why brands should embrace activist-driven content, and how publishers can leverage the tool.
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In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.
Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
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