TikTok's head of marketing dishes out on content trends and common mistakes brands make on the platform.
If 2019 was synonymous with the rise of TikTok, 2020 will surely see more brands learning to optimise their presence on the platform.
At the recent VidCon conference in Singapore, we catch up with Lionel Sim, senior director, global marketing, to chat about common mistakes brands make on the platform, why brands should embrace activist-driven content, and how publishers can leverage the tool.
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If you need a Cannes conversation starter, bring up AI—everyone’s tried it, everyone’s got an opinion, no one is shy about it. I’ll be criss-crossing the Croisette all week; keep an eye out for more dispatches.
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Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.
Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.
Guang Cui, CEO of Dentsu China, will oversee media agencies, as Dephin Lim joins from WPP and Derek Huang transitions from Merkle to lead Dentsu X.
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