TikTok's head of marketing dishes out on content trends and common mistakes brands make on the platform.
If 2019 was synonymous with the rise of TikTok, 2020 will surely see more brands learning to optimise their presence on the platform.
At the recent VidCon conference in Singapore, we catch up with Lionel Sim, senior director, global marketing, to chat about common mistakes brands make on the platform, why brands should embrace activist-driven content, and how publishers can leverage the tool.
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Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.
As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.
All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.
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Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.
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