Toy spoke with Campaign Asia-Pacific at the Financial Services Marketing forum in Hong Kong.
This video was produced in collaboration with Fundamental Media.
Filmed and edited by Edwin Lee, Fallout Media HK
Jan 4, 2016
BNP Paribas' Michelle Toy talks diversity and localisation
Michelle Toy, Asia-Pacific head of marketing and communications at BNP Paribas Securities Services, explains the importance of staff diversity and localising marketing content for individual markets.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
May 10, 2022
Campaign360 2022: Ongoing coverage of sessions
Just Published
.png&h=268&w=401&q=100&v=20250320&c=1)
2 hours ago
Yannick Bolloré: ‘AI is a powerful creative partner’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.
5 hours ago
Hilton readies ‘connected story’ in latest Asia ...
Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.
.png&h=268&w=401&q=100&v=20250320&c=1)
6 hours ago
2025 Cannes Contenders: Angie Tijam-Tohid's top bets
Havas Ortega Group's executive creative director handpicks work with meaningful social impact that could win a Lion next week at Cannes.