Lars Hamberg: Digital entrants a tremendous threat to financial old guard

"Modern companies today want to know everything about their connected clients: who they are, who they work with, work out with, sleep with." The trouble is, traditional financial services firms are simply not doing this well—and they are under "tremendous threat" from new digital entrants who excel at it. Lars Hamberg, founder of Aktiva Fonder and fund selector at AFAM Funds, pulls no punches as he lays into the banking world's old guard and asks, "When will Google start offering financial products?"

Hamberg spoke with Campaign Asia-Pacific at the Financial Services Marketing forum in Hong Kong.

This video was produced in collaboration with Fundamental Media.
 
Filmed and edited by Edwin Lee, Fallout Media HK
 
Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

7 hours ago

40 Under 40 2024: Nishant Shekhar, Havas Media Network

Shekhar stands out for his impact on both data-driven marketing and for mentoring the next generation of talent within his agency.

8 hours ago

Why CTV and retail media could transform digital ...

Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.

8 hours ago

The CMO's MO: Agoda's global CMO on why the future ...

Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.

9 hours ago

Havas Media Network names Singapore CEO and SEA ...

Dentsu Media’s Singapore MD Pankaj Nayak joins Havas effective immediately.