Leung spoke with Campaign Asia-Pacific at the Financial Services Marketing forum in Hong Kong.
This video was produced in association with Fundamental Media.
Filmed and edited by Edwin Lee, Fallout Media HK
Jan 4, 2016
AXA's Mabel Leung: Multi-market campaigns require cultural sensitivity
Mabel Leung, AXA Asia's regional head of brands and insights, says it can be a challenge to balance global strategic priorities with making sure local markets feel their opinions are being respected. Hunt for the elusive "middle way".
Filmed and edited by Edwin Lee, Fallout Media HK
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Aug 24, 2023
Asia-Pacific Power List 2023: Sabrina Cheung, AXA
Just Published
1 hour ago
Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
1 hour ago
M&A deals continued to decline in 2024: COMVergence
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Knowledge
2 hours ago
OMD takes the lead as EssenceMediacom drops out of ...
At a holding-company level, Publicis Groupe breaks the $1 billion mark.
2 hours ago
'Don’t give it away for free': WPP’s Rob Reilly on ...
Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.