Staff
Jul 12, 2016

Campaign at Cannes interview: Tencent's Steven Chang

Steven Chang, corporate vice president at Tencent, talks with Campaign about the opportunities in China's film industry.

PARTNER CONTENT

Campaign Asia-Pacific brand director Atifa Silk talked with Chang about the following topics:

  • The performance and prospects of the China film market
  • How people in China are consuming video content including feature films
  • Data from Tencent's platforms, including daily users and the number of minutes people spend on video on desktop versus mobile.
  • How Tencent is approaching its own content-creation efforts and promotion of video content. 

 

Source:
Campaign Asia

Related Articles

Just Published

13 hours ago

TBWA’s newly appointed chief AI officer on why 'AI ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes.

14 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

15 hours ago

40 Under 40 2025: Open for nominations

The 13th edition of 40 Under 40 will celebrate the brightest stars in APAC marketing and advertising firmament—the early bird deadline is June 9.

15 hours ago

Agency Report Card 2024: Cheil Worldwide

The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.