The Work Advertising Creativity
Ad Nut
Apr 10, 2025

Can tech save lives? Apple’s new film says it certainly can

The Australia campaign features the true story of Rick Shearman, who was washed out to sea and forced to make an SOS through his Apple Watch.

The Australia campaign features the true story of Rick Shearman, who was washed out to sea and forced to make an SOS through his Apple Watch.

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