Carrefour supports eco-pledges for Earth Hour 2012

In line with this year's Earth Hour theme, 'I will if you will', Carrefour has committed to donating all the proceeds from an in-store challenge asking 10,000 customers to choose an eco-bag over a plastic bag for one dollar only. The challenge will take place between 29 to 31 March 2012 from 7pm until closing. Carrefour stores at Plaza Singapura and Suntec City will not be issuing plastic bags at all to shoppers during these hours.

In addition, Carrefour has launched an 'I will if you will' Facebook contest challenging fans to come up with the most creative and environmental-conscious pledge from 16 to 31 March. Judged by Carrefour and WWF Singapore, the top three entries will each receive S$500 worth of Carrefour vouchers.

The initiative is also supported by a video featuring nine people taking up the challenge of saying 'no' to plastic bags, each in a different language. The video is a collaboration between Carrefour's staff, customers and partners. 

“WWF Singapore sees Carrefour’s ‘I will if you will say no to plastic bags’ initiative as a great way to encourage consumers to form a regular, responsible habit. By choosing a reusable eco-bag over a plastic bag, shoppers can help to minimise the use of plastic bags which often end up in landfills, or littering our streets or seas,” said Lee Foong Leng, director of marketing and corporate relations at WWF Singapore.