CANNES IN SHORTS: The global CEO of Havas Creative says consumers don't mind being pitched but simply want it done honestly.
Chris Hirst has become a bit of a bullshit detector of late. His new book 'No Bullshit Leadership: Why the World Needs More Everyday Leaders" is all about simplifying objectives and carrying on with purpose, not pomp.
Unsurprisingly, when asked at Cannes Lions 2019 what we can take away from the work Havas Creative brought to Cannes this year, Hirst sights 'meaning and purpose'. Consumers don't mind being pitched, he says, but want it done honestly.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernize. Now, he says, merging media and creative will be a key differentiator in the AI era.
X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
M&A report surfaced on financial blog.
Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
