CANNES IN SHORTS: The global CEO of Havas Creative says consumers don't mind being pitched but simply want it done honestly.
Chris Hirst has become a bit of a bullshit detector of late. His new book 'No Bullshit Leadership: Why the World Needs More Everyday Leaders" is all about simplifying objectives and carrying on with purpose, not pomp.
Unsurprisingly, when asked at Cannes Lions 2019 what we can take away from the work Havas Creative brought to Cannes this year, Hirst sights 'meaning and purpose'. Consumers don't mind being pitched, he says, but want it done honestly.
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