cannes lions
Arthur Sadoun calls for ‘different approach’ at Cannes amid economic challenges
Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.
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Brands must eradicate the 'insight famine' to find success: Cannes Lions
The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.
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Apple named Cannes Lions Creative Marketer of the Year
The tech giant has picked up the accolade for the second time.
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Purpose-led ads lead to sales uplift for two in three brands
Campaign's global survey also showed one in five marketers was unable to measure the commercial impact.
Spikes Asia 2025: In conversation with Mandy Neo
Meet Spikes Asia 2025's newly-appointed director as she chats about the new event format, revised award categories, her love of travel and more.
Why Lions is buying Effie: to help brands make ‘better case’ for investing in marketing
Planned acquisition comes at the same time as Ascential, the parent company of Lions, completes its £1.2 billion ($1.6 billion) sale to Informa this week.
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