Adrian Peter Tse
Aug 24, 2015

Consumer behaviour in Vietnam: Insights from Uber, MasterCard, Coca-Cola

VIETNAM - MasterCard, Uber, Coca-Cola and Vietnam Digital Academy weigh in on the consumer insights driving both the challenges and opportunities in the market in this episode of Campaign's #CreativeVietnam video series.

The video features Thuy Tran, marketing manager at MasterCard Vietnam; Douglas Ma, head of expansion at Uber; Pham Nha Uyen, marketing manager at Coca-Cola Southeast Asia and Dacey Calisura, founder of Vietnam Digital Academy

This video is an episode in our ongoing #CreativeVietnam series.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

1 day ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

1 day ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

1 day ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.