Susie Sell
Mar 29, 2012

Earth Hour extends to space for first time

GLOBAL – The WWF’s annual Earth Hour campaign is reaching ‘further and wider than before’ with the International Space station watching the world turn out its lights this weekend.

The global event, launched in 2008 by the WWF and Leo Burnett, sees individuals, businesses and governments coming together to turn out lights for one hour on 31 March to show support for an environmentally sustainable future.

Iconic landmarks, including the Great Wall of China, the Sydney Harbour Bridge and Opera House, Beijing’s Bird’s Nest, the Tokyo Tower and Taipei 101, will switch off their lights as part of the event.

The event in Singapore will also seek to earn a place in the Singapore Book of Records with a human formation in the words ‘60+ SINGAPORE'—a reference to the hour of 

The aim is to promote Earth Hour 2012’s campaign message of going beyond switching out lights for just one hour and proactively undertaking sustainable action to protect the environment for the years ahead.

Earth Hour will be extending to the International Space Station for the first time, where astronaut and WWF ambassador Andre Kuipers will experience Earth Hour watching over the planet from the European Space Agency (ESA).

Andy Ridley, co-founder and executive director of Earth Hour, said, “In 2012, Earth Hour is reaching further and wider than ever before and these landmarks will provide a visually spectacular reminder of what can be done when individuals, organisations and governments act together.”

Source:
Campaign Asia
Topics

Related Articles

Just Published

23 hours ago

Creative agency Ralph creates global chief growth ...

VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key offices in Los Angeles, New York, London, and Tokyo.

23 hours ago

Omnicom and IPG chiefs visit UK to sell merger to ...

The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a year to complete.

2 days ago

Creative Minds: 'Go smash it like an avocado' is ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.

2 days ago

Price-gouging in Aussie supermarkets: Where does ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.