Harvest Automobiles | Å koda Branding Campaign | Singapore

Creative agency Patroids intends to turn around perception of lower quality towards the carmaker that it says stems from a lack of knowledge among Singaporean consumers. Patroids has designed four print ad designs to articulate the brand’s “European flair”. “We are educating the consumers about the little-known factory-fitted features that are considered standard in Škoda’s cars, as well as the enviable power under the hood,” the Patroids team said.

One scenario compares the car’s grille to a lineup at the races; another, slightly edgier ad shows the car with an open boot underneath the line ‘Bury the competition’.

The campaign is running in selected publications such as The Business Times and Today.



Credits:
Project Škoda Branding Campaign
Client Harvest Automobiles Pte Ltd
Creative agency Patroids
Regional creative director James Keng Lim
Art directors Toh Wei Fern, Goh Jia Ying, Ho Pei Ling, James Keng Lim
Copywriters Ho Pei Ling, Goh Jia Ying, Toh Wei Fern, James Keng Lim
Account servicing Audrey McGagh
Media agency LinsAd Advertising
Exposure Print