Advertising News The Work
Jenny Chan 陳詠欣
Oct 7, 2014

Holograms, 'freedom declarations' drive Adidas NEO campaign

SHANGHAI - In its first piece of work for Adidas NEO since taking over from Isobar, independent agency Arkr Digital has tried to form an intersection of technology and fashion using holographic projections and dual-screen interactions.

SHANGHAI - In its first piece of work for Adidas NEO since taking over from Isobar, independent agency Arkr Digital has tried to form an intersection of technology and fashion using holographic projections and dual-screen interactions.

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