Honda Malaysia promotes online Civic driving experience

The 30-second spot goes behind the scenes with the film’s director talking about the making of the web movie and urging users to try it. Once a user signs on, he or she gets to be in the driver’s seat experiencing high-speed car chases and other adrenaline adventures.

“The video is unlike any TVC we have ever done for Honda Malaysia and we hope the web video experience will get pulses racing and ultimately lead viewers to Honda showrooms for a test drive,” says Hideo Katakura, vice-president of Dentsu Utama.

Since the campaign’s launch, the site has seen close to 63,000 visits with almost 40,000 unique visitors.