Kenny Lim
Jun 22, 2009

Carat Philippines scoops Honda Civic

MANILA - Honda Cars Philippines has appointed Carat as media agency for the campaign promoting the Civic model, after a three-way battle with MEC and Brand Media Ideas.

Carat Philippines scoops Honda Civic
The Honda Civic campaign has been launched to promote the car’s paddle shift technology plus refurbished exterior.

“With the entry of the 2009 Civic, we create new values that we hope will excite the market. The Civic’s continuous advancements are designed to set new standards in its class.“ said Hiroshi Shimizu, president and general manager of Honda Cars Philippines.

Separately, Carat has also been awarded a media brief from the World Lung Foundation (WLF) following a three-way pitch.

A campaign for the WLF, advocating a smoke-free Manila, will kick off this week. The WLF works in partnership with organisations throughout the world to improve lung health.
Tags

Related Articles

Just Published

15 hours ago

Cision CEO Cali Tran takes a new role

Tran has moved to the position of chairman at Cision, which is searching for a permanent replacement.

15 hours ago

Pinterest warns of year-end ad slowdown in Q3 earnings

Shares in the social media company slumped following the announcement, despite strong user numbers and top- and bottom-line growth.

15 hours ago

Brands and brand leaders react to Trump’s presidenti...

Many company leaders congratulated Donald Trump on becoming the next US President-elect, while some are expressing heartbreak.

2 days ago

The return of Donald Trump: What it means for ...

As Donald Trump secures his second term as US president, marketing leaders across APAC weigh in on the potential impact on regional business, brand spend, and industry growth in a volatile economic landscape.