Ad Nut
Nov 21, 2019

I see a Kia and I want to paint it black

THE WORK: 'Sorento Black Pack Edition' for Kia by Innocean Australia.

The agency calls the spot above mesmerising, and Ad Nut would have to agree. Admirably simple and arresting.

CREDITS

Client: Kia Motors Australia
General Manager Marketing: Dean Norbiato

Agency: Innocean Australia
ECD: Steve Jackson
Art Director: Rod Soares & Ashley Reeve
Copywriter: Rod Cunha
Head of Production: Craig Sloane
Group Business Director: Jamie Clift
Account Manager: Amber Lowings

Production Company: FINCH
Director: Toby Pike
Executive Producer: Loren Bradley
Producer: Camilla Mazzaferro

Post Production/VFX: Heckler
Head of VFX: Jamie Watson

EPs: Will Alexander, Bonnie Law

Head of 3D: Tom Corbett

VFX Supervisor: Ryan Trippensee

Senior VFX Producer: Emily Higgins

CG Artists: Ben Watts, Octavio De Lellis, Jack Scrase, Nick Kaloterakis, Boris Fomin, Tim Jarick & Chris Norris

Online: Tim Hannah

IO: Adrian Maurici

Music Composition: Squeak E. Clean Studios
Executive Creative Producer: Karla Henwood
Composer: Charlie White
Sound Design: Charlie White 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

How to put creativity back into media buying

RedTrack’s Vladyslav Zhovtenko examines the impact of context-switching, yet at the same time why marketers shouldn’t automate everything.

5 hours ago

Creative Minds: Fachrul Rizal considers advertising ...

Having passed up a career crafting culinary masterpieces, Dentsu Creative Indonesia’s Fachrul Rizal brings the rigour of a Michelin-obsessed chef to advertising and creativity.

6 hours ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.

6 hours ago

A sweet KitKat break-time signal for Manila businesses

In a twist on its classic image, KitKat Philippines has launched a campaign that transforms its iconic chocolate bar into a practical break-time signal for small business owners in Metro Manila.