Ad Nut
May 25, 2020

KitKat offers a sweet treat for Malaysia: An all-star singalong

#RayaBersama music video features SonaOne, MK K-Clique, Naim Daniel, Sweet Qismina and Empty Page.

KitKat Malaysia and Wunderman Thompson have scored a hit with the above Ramadan-themed video featuring several young Malaysian musical artists encouraging people to (no prizes for guessing) take a break. Specifically, the agency says the song asks people to enjoy the coming season with their family, albeit being physically apart, and to "celebrate the little breaks wherever possible". Ad Nut prefers nut-based confections when taking breaks, but can't argue with nearly a million views in a handful of days.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.

1 day ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

1 day ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.