Ad Nut is not sure about the idea of downing malted chocolate right after working out, but is willing to try after watching this well-made and compelling film from Ogilvy Vietnam for Nestlé's Milo. The spot also gets extra points, in Ad Nut's book, for inclusion: it includes not only a girl athlete taking on the boys but also an athlete with an artificial limb and a somewhat overweight kid. The copywriting is top-notch too.
CREDITS
Client: Nestle Vietnam
Agency: O&M Vietnam
Creative Director: BJ Gallinato
Copywriter: Thy Nguyen
Head of Account: My Nguyen
Senior TV Producer: Tuan Lam
Production company: Sweetshop & Laughing Buddha
Director: Noah Conopask, Sweetshop
Executive Producers: Laura Geagea, Sweetshop & Malcolm Soh, Laughing Buddha
Producers: Deepa Limaye, Sweetshop & Daniel Kwan/ Nguyen Minh Hoang, Laughing Buddha
DOPs: Gianpaolo Lupori, Cian Thomas Greany
Art Director: Jean Phan
Post Production House: VHQ Malaysia
Post Producer: Cindy Ng/ Wan/Nora/ Vinie
Offline Editor: Jeff Ho
Colourist: Nash
Online Artist: Lau
Music Composition: Audio Force Berlin/Japan
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