“Caring for Life’s Journeys” pinpoints tailored services that address the needs of commuters. Tying into the father-and-son bonding time in the train carriage and the busy schedule of a Hong Kong trainee reporter, the television commercials depict the everyday trust and appreciations of local people.
Apr 21, 2009
MTR | Caring for Life's Journeys | Hong Kong
MTR is launching an integrated campaign to promote its "caring value" in Hong Kong.
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