MTR | Caring for Life's Journeys | Hong Kong

“Caring for Life’s Journeys” pinpoints tailored services that address the needs of commuters. Tying into the father-and-son bonding time in the train carriage and the busy schedule of a Hong Kong trainee reporter, the television commercials depict the everyday trust and appreciations of local people.






Credits:
Project Caring for Life's Journeys
Client MTR Corporation
Creativea agency Ogilvy & Mather, Hong Kong
Executive creative director Gavin Simpson
Copywriter Buji Ng
Art director Karen Lai
Director Maisy Choi
Media agency OMD
Production house Such Films
Account servicing Gladys Wong, Kate Yung
Planning Terence Ling
Exposures Television, outdoor