The Work
Ad Nut
Jan 27, 2023

Nike inspires children to dream big with rousing Chinese New Year campaign

Wieden+Kennedy Shanghai's new spot lets some of China’s biggest athletes turn back the clock and reignite the dreams that spurred them to greatness.

Wieden+Kennedy Shanghai's new spot lets some of China’s biggest athletes turn back the clock and reignite the dreams that spurred them to greatness.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Agency Report Cards 2024: We grade 25 APAC networks

1 Agency Report Cards 2024: We grade 25 APAC networks

Bonds taps Robert Irwin to show how wild comfort down under can really get

2 Bonds taps Robert Irwin to show how wild comfort down under can really get

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

3 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

4 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

5 ‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

Too old for the party, too young to leave—the paradox of middle age in advertising

6 Too old for the party, too young to leave—the paradox of middle age in advertising

Thai influencer walks out of KFC ad mid-set

7 Thai influencer walks out of KFC ad mid-set

WPP removes references to DEI in latest annual report

8 WPP removes references to DEI in latest annual report

Meta's APAC chief Dan Neary steps down after more than a decade

9 Meta's APAC chief Dan Neary steps down after more than a decade

Hari Raya 2025: The APAC campaigns you need to see

10 Celebrate Hari Raya with these heartfelt and creative campaigns

Related Articles

Passion takes the pitch in Nike and W+K Shanghai's latest work
Aug 10, 2023
Nikita Mishra

Passion takes the pitch in Nike and W+K Shanghai's ...

A Chinese New Year campaign controversy: is Gucci fur-real?
Feb 6, 2023
Sadie Bargeron

A Chinese New Year campaign controversy: is Gucci ...

Pepsi shows how to 'Save The Drama' this Chinese New Year
Jan 27, 2023
Staff Reporters

Pepsi shows how to 'Save The Drama' this Chinese ...

Mythical ‘nian’ figure modernised for McDonald’s' Chinese New Year campaign
Jan 30, 2013
Staff Writer

Mythical ‘nian’ figure modernised for McDonald’s' ...

Just Published

How Japanese car brands can race past US tariff adversity
23 hours ago
Marc Wesseling

How Japanese car brands can race past US tariff ...

UltraSuperNew’s Marc Wesseling recommends automotive car brands to focus instead on Asian markets and continue to craft compelling narratives with local cultural insights.

Microsoft's 50th anniversary campaign veers away from nostalgia
1 day ago
Nikita Mishra

Microsoft's 50th anniversary campaign veers away ...

The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.

Pocari Sweat, Promag top YouGov's list of March advertisers in Indonesia
1 day ago
Staff Reporters

Pocari Sweat, Promag top YouGov's list of March ...

Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the competition.