Nissan promotes Navara payload capability with ‘Boulder dash’ TVC

Following the first TVC ‘The Tank’, this new 60-second spot, ‘Boulder dash’, once again showcases the vehicle's payload and power capabilities. The story features two unsuspecting tradies, an epic mountain landscape, and a classic Australian soundtrack.

“This new commercial reinforces the Navara’s positioning as the most powerful UTE in its category, underpinned by its V6 turbo-diesel engine and its reputation as Australia’s Most Powerful Tradie,” said Peter Clissold, executive general manager of marketing, Nissan Australia.

The 60-second spot goes to air today during the X-Factor finale, then across free-to-air, pay and regional networks in various formats. Apart from TVCs, the campaign also includes digital, radio and outdoor elements.

CREDITS
Agency Whybin\TBWA
Executive creative director Paul Reardon
Copywriter Jarrod Lowe
Art director Mark Jones
Agency producer Karolina Bozajkovska
Head of broadcast Margot Ger
Group account director Mike Napolitano
Account director Matt Chiodo

Production Company
Film company Plaza Films
Film director Paul Middleditch
Film producer Peter Masterton
Post production The Editors
Editor Pete Whitmore
Sound Sound Reservoir
Sound design Barry Stewart

Nissan Australia
Executive general manager marketing Peter Clissold
General manager marketing and cross car line Cameron Cooper
Cross car line brand manager David Montgomery
Marketing communication specialist Shalini Suri