Staff Writer
Jul 23, 2021

Rustom Dastoor: How have you evolved customer engagement given the digital acceleration in the past year?

Mastercard's SVP, head of marketing and communications, Asia Pacific, headed up a variety of initiatives to engage with the stay-at-home crowd in the past 18 months.

Rustom Dastoor, SVP, head of marketing and communications, Asia Pacific, Mastercard

This is part of a video series for the Power List 2021, created in partnership with Twitter as part of their global #LeadersforGood initiative. 

Rustom Dastoor has had a busy 18 months, from heading up initiatives to bring experiences to the stay-at-home crowd, to ensuring that consumers are equipped with tools and knowledge to ‘go online’, to amplifying campaigns to show appreciation for frontline workers. Dastoor is a huge advocate of partnering for good. He’s the leader and convenor of the Asia-Pacific chapter of Mastercard’s ‘In Solidarity’ efforts, which not only ensures employees feel equally respected, but also that sponsorship platforms and advertising are inclusive, allowing participation from all sections of society. 

Watch the video to learn more.

 
Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: Anthony Cassidy is waiting for a ...

The creative director at Clemenger BBDO on his love for an old Gap ad, annual pilgrimages to see The Flaming Lips, and his indifference to bucket lists.

1 day ago

Women to Watch 2024: Paula Chiang, iProspect

Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.

1 day ago

Forsman & Bodenfors expands earned-first model as ...

EXCLUSIVE: After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes amid a series of regional wins—and signals a push to reorient the agency’s creative process around ideas, not just media spend.

1 day ago

Google uses AI to block harmful ads—but inconsistenc...

Google’s 2024 Ads Safety Report outlines how AI is being used to identify and prevent ad policy violations at scale. While enforcement activity has increased, persistent gaps and inconsistencies exist across markets.