Shot at Spikes: Not sure about being in advertising? Watch this

Our reporters capture some honest answers to their QOTD from creatives at Spikes Asia.

The question of the day for day 3: A young person just told you they’re not sure about getting into advertising. What’s your (honest) pitch to convince them otherwise?

With appearances from:

  • Silvia Goh, group chief content officer at Publicis Media Greater China
  • Jessica Davey, chief marketing officer at McCann Worldgroup Asia Pacific
  • Selena Soh, freelance copywriter based in Singapore
  • Kenie Kwok, art director at Ogilvy & Mather Hong Kong
  • Maciek Nowicki, chief creative officer for South and Southeast Asia, Isobar  

 

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Influencer content outperforms digital ads on ...

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

15 hours ago

As US slams door, can the rest of the world offer ...

Or is this just another dead end? The party seems to be over, writes Ian Whittaker, as Chinese ecommerce giants scramble amid the US crackdown.

16 hours ago

ROI index charts rise of Moloco and Reddit ...

Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.

16 hours ago

Telstra unveils cinematic silent films—as a ...

Weird and whimsical, and a welcome break from the usual ‘put your phone away’ lecture, even if Ad Nut is not entirely sure what’s happening in this campaign.