Matthew Miller
Nov 26, 2014

Simulator turns trending topics into 'Ahhhhhhhhhhhhh!'

JAPAN - The Trend Coaster, created for Yahoo Japan and appearing at a couple of events in Japan this week, turns keyword popularity on social media into a hair-raising virtual amusement park ride.

Client: Yahoo Japan

Agency: Hakuhodo and production company Dot x Dot

Market: Japan

What it is: Yahoo Trend Coaster is "the world’s first virtual roller coaster simulator generating ride in tandem with changing waves of the popularity of a keyword used in social networking service postings. By taking the changing number of social networking service postings containing a chosen keyword, shown in the form of a line graph in Real Time Search of Yahoo Search, and transforming it into virtual 3D trending waveform, Yahoo Trend Coaster offers its rider the one-of-a-kind virtual experience going through the ups and downs of the trend."

Wait, what? You provide a keyword. You sit in a car that can move under hydraulic power and you wear an Oculus Rift headset. The system builds a track based on the popularity of your keyword, and you enjoy the virtual ride.

Comments: Was someone asking for this? Actually, who cares? We'd sure like to try it. Anyone who attended Engadget Fes Akihabara Monday or is attending ad:tech Kansai today or tomorrow, we'd love to hear your first-hand report. 

Previously: In 2013, the same partners created a memorable effort to allow visually impaired children to search the internet.

CREDITS

Agency company: Hakuhodo / Hakuhodo Kettle
Production company: dot by dot inc.
AID-DCC Inc., Invisible Designs Lab., Kirifuda, tkrworks, beatnik, Fulfillment, AQUIRAX, Tokyo, CAVIAR, TOW, Material

Source:
Campaign Asia

Related Articles

Just Published

7 hours ago

How AIA is changing behavior through communication

AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.

8 hours ago

2025 Cannes Contenders: Bear Meets Eagle On Fire’s ...

The Aussie studio's creative directors Cass Jam and Mark Carbone reveal their top campaigns that combine wit, practicality, and cinematic flair ahead of Cannes Lions 2025.

9 hours ago

A new agency business model for the post-gen AI ...

In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.

9 hours ago

What headwinds? Why Jane Lin-Baden doesn’t fear ...

The Asia-Pacific CEO of Publicis Groupe is still bullish on China, unfazed by scaled rivals and sees a new future for creative through media.