Snickers helps students beat exam hunger pangs

Varun Kandhari, director of marketing, Mars Wrigley, India, said, “The brand proposition of Snickers, ‘You’re not you when you’re hungry’, has become iconic and is loved by consumers across the world. The campaign has a simple message that while stress and hunger can get the best of us, one can always grab a Snickers. The films are also relatable for younger generations dealing with highly stressful situations such as exams and have a universal appeal. At Mars Wrigley India, we are led by our purpose of creating a billion better moments for consumers and communities, and we are confident that the audience will love the new TVC as we celebrate the joy associated with Snickers.”

 

Akashneel Dasgupta, chief creative officer, Network Advertising, said, “You are not you when you are hungry’ is such an enduring, versatile idea for Snickers. It’s an idea that keeps giving campaign after campaign. We are happy to be a part of this one which makes small hunger relevant in the lives of young people and students.”

 

CREDITS: 

Agency: Network Advertising

Creative: Akashneel Dasgupta (chief creative officer), Ishrath (ECD), Rajan (ECD)

Account management: D B Murli (COO), Shilpa Kamath (senior vice president), Chirag (group account manager)

Production house: Karman Line Films

Producer: Viveck Daas Chaudhary

Director: Reema Das Chaudhary