This ad is about frustrating instructions, but it's not from Ikea

This is the second ad that Ad Nut has written about today that's from Australia and riffs on a certain Swedish furniture brand (see "This ad discusses soft stools, but it's not from Ikea"). Ad Nut is not complaining, because this new Kit Kat campaign from J Walter Thompson Sydney is also very enjoyable. 

The TVC launches this week on pay and free channels, supported by VOD, Social (Facebook), static OOH and digital OOH. Here's a couple of posters:

CREDITS

Simon Langley – Executive Creative Director
Jay Morgan – Group Digital Creative Director
Steven Hey – Copywriter
Dylan Soopramania – Art Director
Carly Yanco - Strategy Director
Paul Friedmann - Head of Delivery
Bruce Pywell - Group Account Director
Katy Grey - Account Director
Iain Clarke - Print Producer

Production Company: Revolver
Director: Trevor Clarence
Production Company Producer: Nicole Crozier
Editor: Stu Morley
Post Production: The Editors
Sound Design & Music: Nylon

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