Rather than making a predictable, straightforward 'we salute truck drivers' montage, Tata Motors and Ogilvy India created a narrative that reflects drivers' good work through the admiration of an empathetic boy. It's pretty great.
CREDITS
Ogilvy India
Creative: Chief Creative Officer, India: Sukesh Nayak
Group Creative Director: George Kovoor
Creative Director: Nitin Kerur
Associate Creative Director: Jitesh Raut
Art Director: Rohan Sawant
Account Management: Sr VP: Dushyant Kumar
Account Supervisor: Juhi Wadia
Account Planning: Vice President: Bonnie Michael
Group Head: Gunit Gogia
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