Campaign caught up with Adam Anger, general manager for advertising and online at Microsoft Asia Pacific, offstage at the recent Media360Summit in Hong Kong.
If big data is a C-suite question, why is it so hard to get buy-in? Anger talks about the "hairy challenges” arising from data ownership in every large corporate organisation. This also leads to the peculiar problems of Asia being behind the curve in the adoption of programmatic buying, as well as premium publishers being stuck on legacy issues.
Media360Summit interview videos presented in conjunction with DataXu
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Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep Puri delves into the industry’s most frustrating paradox.
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Now that Duo the Owl is back from the dead, was the stunt a success?
The acquisition deals will help the global group 'deliver transformative customer experiences across all key luxury segments'.
The incumbent was CBP London.
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