Spikes Asia has just announced the Grand Prix and special awards winners in the 2024 Spikes Asia Awards at the live ceremony held at the Swissotel The Stamford in Singapore's central business district.
Australia saw the highest number of Grand Prix wins at eight, including five Grand Prix collected for ‘FitChix’, for Honest Eggs Co., entered by VML, Melbourne. Japan took home six Grands Prix, including three for ‘My Japan Railway’, for JR Group, by Dentsu Inc, Tokyo, in Industry Craft, Digital Craft and Direct. In its inaugural year, the Gaming Spikes Grand Prix was awarded to the Philippines for ‘Unbranded Menu’, for McDonald’s, entered by Leo Burnett, Manila.
Australia saw the highest number of Grand Prix wins at eight, including five Grand Prix collected for ‘FitChix’, for Honest Eggs Co., entered by VML, Melbourne. Japan took home six Grands Prix, including three for ‘My Japan Railway’, for JR Group, by Dentsu Inc, Tokyo, in Industry Craft, Digital Craft and Direct. In its inaugural year, the Gaming Spikes Grand Prix was awarded to the Philippines for ‘Unbranded Menu’, for McDonald’s, entered by Leo Burnett, Manila.
In the special awards (see full list below), Dentsu was crowned Network of the Year, with Mindshare taking the equivalent award for media agencies. The Agency of the Year is Dentsu, Japan and Special in Sydney wins Independent Agency of the Year.
SPECIAL AWARDS
Network of the Year
1. Dentsu
2. VML
3. Accenture Song
Media Network of the Year
1. Mindshare
2. Wavemaker
3. Starcom
Independent Agency of the Year
1. Special, Sydney, Australia
2. Choojai And Friends, Bangkok, Thailand
3. Special, Auckland, New Zealand
Agency of the Year
1. Dentsu Inc, Tokyo, JAPAN
2. VML, Melbourne, Australia
3. The Monkeys, part of Accenture Song, Sydney, Australia
Strategy & Effectiveness Agency
1. The Monkeys/Accenture Song, Sydney
2. Special, Auckland, New Zealand
3. Colenso BBDO, Auckland, New Zealand
Spikes Palm
1. Exit Films, Australia
2. Revolver, Australia
3. Spoon, Japan
SPIKES WINNERS
Brand Experience and Activation | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
FITCHIX | HONEST EGGS CO. | HONEST EGGS CO. | VML, Melbourne | AUSTRALIA | Grand Prix |
AIZOME WASTECARE™ INDUSTRIAL WASTE - CERTIFIED AS SKINCARE. | AIZOME | TEXTILES | SERVICEPLAN, Munich | GERMANY | Gold Spike |
FRYING PAN CHALLENGE | AJINOMOTO “GYOZA” | AJINOMOTO “GYOZA” | HONDA OFFICE, Tokyo / I&CO, Tokyo | JAPAN | Gold Spike |
TRY GALAXY FOLD EXPERIENCE | SAMSUNG ELECTRONICS | SAMSUNG MOBILE | CHEIL WORLDWIDE, Seoul / CHEIL WORLDWIDE, Dubai | SOUTH KOREA / UNITED ARAB EMIRATES | Gold Spike |
SHIFT 20 INITIATIVE | SHIFT 20 INITIATIVE | VISIBILITY IN ADVERTISING | SPECIAL, Sydney / DYLAN ALCOTT FOUNDATION, Melbourne | AUSTRALIA | Gold Spike |
ALL YOU NEED IS A RUG | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS HOME APPLIANCES | CHEIL WORLDWIDE, Seoul | SOUTH KOREA | Silver Spike |
FITCHIX | HONEST EGGS CO. | HONEST EGGS CO. | VML, Melbourne | AUSTRALIA | Silver Spike |
MY JAPAN RAILWAY | JR GROUP | JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN | DENTSU INC, Tokyo | JAPAN | Silver Spike |
SHIFT 20 INITIATIVE | SHIFT 20 INITIATIVE | VISIBILITY IN ADVERTISING | SPECIAL, Sydney / DYLAN ALCOTT FOUNDATION, Melbourne | AUSTRALIA | Silver Spike |
CLIMATE DOCTOR'S CERTIFICATE | SCHOOL STRIKES 4 CLIMATE | CLIMATE DOCTOR'S CERTIFICATE | CHEP NETWORK, Melbourne | AUSTRALIA | Silver Spike |
HEINEKEN H*AI | HEINEKEN | HEINEKEN BEER | PUBLICIS SHANGHAI / BBH, Shanghai | MAINLAND CHINA | Silver Spike |
THE GREENPRINT | VOLKSWAGEN | EKOMBI | DDB NEW ZEALAND, Auckland | NEW ZEALAND | Silver Spike |
TRY GALAXY FOLD EXPERIENCE | SAMSUNG ELECTRONICS | SAMSUNG MOBILE | CHEIL WORLDWIDE, Seoul / CHEIL WORLDWIDE, Dubai | SOUTH KOREA / UNITED ARAB EMIRATES | Silver Spike |
FAX-4-KIWIBURGER | MCDONALD'S | KIWIBURGER | DDB NEW ZEALAND, Auckland | NEW ZEALAND | Silver Spike |
DIRTY DISPLAYS | ARMOR ALL | ARMOR ALL | HAVAS MALAYSIA, PETALING JAYA | MALAYSIA | Silver Spike |
HEROES’ BELATED GRADUATION | BINGGRAE | BINGGRAE | DMINUSONE, Seoul | SOUTH KOREA | Silver Spike |
WORDS OF PRIDE | DISNEY STAR | MEDIA/ENTERTAINMENT | DDB MUDRA, Mumbai | INDIA | Silver Spike |
RIDE THE ARCHES | MCDONALD'S | MCDONALD'S | LEO BURNETT, Manila | PHILIPPINES | Bronze Spike |
EAT WHAT YOU WATCH | VIU | VIU | DDB, Singapore | SINGAPORE | Bronze Spike |
MILK MANGA | SEKI MILK | MILK | VML OGILVY JAPAN, Tokyo | JAPAN | Bronze Spike |
TOTAL SPORTS AND FITNESS HOTEL | TOTAL SPORTS & FITNESS | SPORTS RETAIL | BBDO INDIA, Mumbai | INDIA | Bronze Spike |
RIP CURL VIRTUAL PRO | RIP CURL | RIP CURL | VML, Sydney | AUSTRALIA | Bronze Spike |
PERFECT DAYS | PERFECT DAYS | PERFECT DAYS | MOUNT, Tokyo / DENTSU INC, Tokyo | JAPAN | Bronze Spike |
HELLO CHRISTMAS | TELSTRA | TELECOMMUNICATIONS | THE MONKEYS, PART OF ACCENTURE SONG, Sydney | AUSTRALIA | Bronze Spike |
THE EVERYTHING BOOK | VEDANTU | THE EVERYTHING BOOK | DENTSU CREATIVE, Gurgaon | INDIA | Bronze Spike |
AUTOTRANSLATE | MYCAR TYRE AND AUTO | UTILITY | TBWA\SYDNEY, Sydney | AUSTRALIA | Bronze Spike |
IN HER BOOTS | JOHNNIE WALKER | JOHNNIE WALKER WHISKEY | LEO BURNETT, Sydney | AUSTRALIA | Bronze Spike |
2DEGREES: GOOD TINGS | 2DEGREES | THE FIRST PHONE PROGRAMME | TBWA\NEW ZEALAND, Auckland | NEW ZEALAND | Bronze Spike |
A MILLION LOGOS | COLGATE | COLGATE TOOTHPASTE | OGILVY, Kuala Lumpur | MALAYSIA | Bronze Spike |
THE EVERYTHING BOOK | VEDANTU | THE EVERYTHING BOOK | DENTSU CREATIVE, Gurgaon | INDIA | Bronze Spike |
OPEN ALL AGES | SHANGHAI SCIENCE AND TECHNOLOGY ELDERLY SERVICE CENTER | MORNING SHANGHAI PROJECT | OGILVY, Shanghai | MAINLAND CHINA | Bronze Spike |
SURAKSHA KA TEEKA | MORTEIN | PRODUCT | DENTSU CREATIVE, Gurgaon | INDIA | Bronze Spike |
PAPER ORGANS | TAIWAN ORGAN SHARING REGISTRY & PATIENT AUTONOMY PROMOTION CENTER | PAPER ORGANS | LEO BURNETT, Taipei | TAIWAN | Bronze Spike |
THROUGH THEIR EYES | MAYBELLINE NEW YORK | BEAUTY | HERO, Prahran / McCANN, Melbourne | AUSTRALIA | Bronze Spike |
ENGLAND BITTER | VICTORIA BITTER | BEER | THE MONKEYS, PART OF ACCENTURE SONG, Melbourne | AUSTRALIA | Bronze Spike |
Creative Commerce | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
FITCHIX | HONEST EGGS CO. | HONEST EGGS CO. | VML, Melbourne | AUSTRALIA | Grand Prix |
BLOKEQUET | YEASTIE BOYS FOR I AM HOPE FOUNDATION. | YEASTIE BOYS BEER | VML, Auckland | NEW ZEALAND | Gold Spike |
EATQUAL COLOURS | MCDONALD INDIA (WEST AND SOUTH) | MCDONALDS - MCDELIVERY APPLICATION & WEBSITE | DDB MUDRA, Mumbai | INDIA | Silver Spike |
FITCHIX | HONEST EGGS CO. | HONEST EGGS CO. | VML, Melbourne | AUSTRALIA | Silver Spike |
EAT WHAT YOU WATCH | VIU | VIU | DDB, Singapore | SINGAPORE | Bronze Spike |
Creative Effectiveness | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
THE LAST PERFORMANCE | PARTNERS LIFE | LIFE INSURANCE | SPECIAL, Auckland | NEW ZEALAND | Creative Effectiveness Grand Prix |
SKINNY PHONE IT IN | SKINNY | SKINNY | COLENSO BBDO, Auckland | NEW ZEALAND | Gold Spike |
THE OFF SEASON | TOURISM TASMANIA | TOURISM | BMF, Sydney | AUSTRALIA | Bronze Spike |
SHAH RUKH KHAN-MY-AD | CADBURY CELEBRATIONS | CADBURY CELEBRATIONS | OGILVY, Mumbai | INDIA | Bronze Spike |
SEE EQUAL #SHARETHELOAD | ARIEL | DETERGENT | BBDO INDIA, Mumbai | INDIA | Bronze Spike |
Creative Strategy | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
THE FIRST DIGITAL NATION | THE GOVERNMENT OF TUVALU | THE FIRST DIGITAL NATION | THE MONKEYS, PART OF ACCENTURE SONG, Sydney | AUSTRALIA | Grand Prix |
SEE THE SIGNS OF 'SILENT SEPARATION' #SHARETHELOAD | ARIEL | DETERGENT | BBDO INDIA, Mumbai | INDIA | Gold Spike |
PROPILOT MOP | NISSAN MOTOR CO., LTD. | PROPILOT 2.0 | TBWA\HAKUHODO INC., Tokyo | JAPAN | Gold Spike |
UN-AUSTRALIA | MEAT & LIVESTOCK AUSTRALIA | LAMB | THE MONKEYS, PART OF ACCENTURE SONG, Sydney | AUSTRALIA | Silver Spike |
SHOP ALDI FIRST | ALDI AUSTRALIA | ALDI AUSTRALIA | BMF, Sydney | AUSTRALIA | Silver Spike |
SKINNY PHONE IT IN | SKINNY | SKINNY | COLENSO BBDO, Auckland | NEW ZEALAND | Silver Spike |
UNBRANDED MENU | MCDONALD'S | MCDONALD'S | LEO BURNETT, Manila | PHILIPPINES | Silver Spike |
MCDONALD'S COFFEE RETIREMENT | MCCAFÉ HONG KONG | MCCAFÉ COFFEE | DDB, Hong Kong | HONG KONG SAR | Bronze Spike |
THE GREAT OUTDOORS | CANADIAN CLUB | CANADIAN CLUB | THE MONKEYS, PART OF ACCENTURE SONG, Sydney | AUSTRALIA | Bronze Spike |
EATQUAL COLOURS | MCDONALD INDIA (WEST AND SOUTH) | MCDONALDS - MCDELIVERY APPLICATION & WEBSITE | DDB MUDRA, Mumbai | INDIA | Bronze Spike |
EXTRA LIME COMPANY | CORONA | LIME INDUSTRY | AB INBEV, Shanghai / DAVID, Bogotá / TBWA\BOLT SHANGHAI | MAINLAND CHINA / COLOMBIA | Bronze Spike |
SEE THE SIGNS OF 'SILENT SEPARATION' #SHARETHELOAD | ARIEL | DETERGENT | BBDO INDIA, Mumbai | INDIA | Bronze Spike |
PROPILOT MOP | NISSAN MOTOR CO., LTD. | PROPILOT 2.0 | TBWA\HAKUHODO INC., Tokyo | JAPAN | Bronze Spike |
I AM NOT KING | BURGER KING KOREA | HAMBURGER | INNORED, Seoul | SOUTH KOREA | Bronze Spike |
MATES MAKE IT MACCA'S | MCDONALD'S | RECRUITMENT | AKCELO, Sydney | AUSTRALIA | Bronze Spike |
Creative Data | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
LAY'S SMART FARM | LAY'S | LAY'S | LEO BURNETT, Mumbai | INDIA | Grand Prix |
FITCHIX | HONEST EGGS CO. | HONEST EGGS CO. | VML, Melbourne | AUSTRALIA | Gold Spike |
CORRECT THE INTERNET | TEAM HEROINE | N/A | DDB NEW ZEALAND, Auckland | NEW ZEALAND | Silver Spike |
RIP CURL VIRTUAL PRO | RIP CURL | RIP CURL | VML, Sydney | AUSTRALIA | Bronze Spike |
DOMESTIC VIOLENCE DATA VISUALIZATION. NOW YOU SEE. | KAZFEM (SCHITAETSYA PROJECT). | NON-GOVERNMENT NON-FOR-PROFIT ORGANIZATION. | SCHITAETSYA PROJECT, Almaty / FCB ARTGROUP, Almaty | KAZAKHSTAN | Bronze Spike |
Design | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
UNTANGLING THE POLITICS OF HAIR | STIR | MAGAZINE | FCB INDIA, Gurugram | INDIA | Grand Prix |
WINNIE-THE-POOH DEFORESTED | WHO GIVES A CRAP | WHO GIVES A CRAP TOILET PAPER | TBWA\MELBOURNE / ELEVEN, Melbourne | AUSTRALIA | Gold Spike |
PAPER ORGANS | TAIWAN ORGAN SHARING REGISTRY & PATIENT AUTONOMY PROMOTION CENTER | PAPER ORGANS | LEO BURNETT, Taipei | TAIWAN | Gold Spike |
SHELLMET | KOUSHI CHEMICAL INDUSTRY CO., LTD. | SHELLMET | TBWA\HAKUHODO INC., Tokyo | JAPAN | Gold Spike |
MY JAPAN RAILWAY | JR GROUP | JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN | DENTSU INC, Tokyo | JAPAN | Silver Spike |
WHAT MAKES YOU BLEED? | NATIONAL GALLERY OF VICTORIA | ART EXHIBITION | LEO BURNETT, Sydney | AUSTRALIA | Silver Spike |
A MILLION LOGOS | COLGATE | COLGATE TOOTHPASTE | OGILVY, Kuala Lumpur | MALAYSIA | Silver Spike |
CORRECT THE INTERNET | TEAM HEROINE | CORRECT THE INTERNET | DDB NEW ZEALAND, Auckland | NEW ZEALAND | Bronze Spike |
BEAUTY BORN OF PEACE. | HIMEJI CASTLE | HIMEJI CASTLE | DENTSU INC, Tokyo | JAPAN | Bronze Spike |
#UNPLASTICINDIA | THE TIMES OF INDIA | THE TIMES OF A BETTER INDIA | VML, Mumbai / WUNDERMAN THOMPSON, Mumbai | INDIA | Bronze Spike |
BLAK POWERHOUSE | WE ARE WARRIORS | BLAK POWERHOUSE | R/GA, Sydney / WE ARE WARRIORS, Sydney | AUSTRALIA | Bronze Spike |
AIZOME WASTECARE™ INDUSTRIAL WASTE - CERTIFIED AS SKINCARE. | AIZOME | TEXTILES | SERVICEPLAN, Munich | GERMANY | Bronze Spike |
Digital Craft | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
MY JAPAN RAILWAY | JR GROUP | JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN | DENTSU INC, Tokyo | JAPAN | Grand Prix |
TRY GALAXY FOLD EXPERIENCE | SAMSUNG ELECTRONICS | SAMSUNG MOBILE | CHEIL WORLDWIDE, Seoul / CHEIL WORLDWIDE, Dubai | SOUTH KOREA / UNITED ARAB EMIRATES | Silver Spike |
PROJECT HUMANITY | WITH ALS | PROJECT HUMANITY | DENTSU INC, Tokyo | JAPAN | Silver Spike |
DOMESTIC VIOLENCE DATA VISUALIZATION. NOW YOU SEE. | KAZFEM (SCHITAETSYA PROJECT). | NON-GOVERNMENT NON-FOR-PROFIT ORGANIZATION. | SCHITAETSYA PROJECT, Almaty / FCB ARTGROUP, Almaty | KAZAKHSTAN | Bronze Spike |
PROJECT HUMANITY | WITH ALS | PROJECT HUMANITY | DENTSU INC, Tokyo | JAPAN | Bronze Spike |
Direct | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
MY JAPAN RAILWAY | JR GROUP | JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN | DENTSU INC, Tokyo | JAPAN | Grand Prix |
FITCHIX | HONEST EGGS CO. | HONEST EGGS CO. | VML, Melbourne | AUSTRALIA | Gold Spike |
FITCHIX | HONEST EGGS CO. | HONEST EGGS CO. | VML, Melbourne | AUSTRALIA | Gold Spike |
LAY'S SMART FARM | LAY'S | LAY'S | LEO BURNETT, Mumbai | INDIA | Silver Spike |
MILK MANGA | SEKI MILK | MILK | VML OGILVY JAPAN, Tokyo | JAPAN | Silver Spike |
HEAR MY LAST WISH | TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER | Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center | LEO BURNETT, Taipei | TAIWAN | Silver Spike |
LETTERS TO NEIGHBOURS | MANDARIN ORIENTAL, SINGAPORE | MANDARIN ORIENTAL, SINGAPORE | FORSMAN & BODENFORS, Singapore | SINGAPORE | Silver Spike |
THE GREENPRINT | VOLKSWAGEN | EKOMBI | DDB NEW ZEALAND, Auckland | NEW ZEALAND | Silver Spike |
PAPER ORGANS | TAIWAN ORGAN SHARING REGISTRY & PATIENT AUTONOMY PROMOTION CENTER | PAPER ORGANS | LEO BURNETT, Taipei | TAIWAN | Bronze Spike |
THE PILL-BOARD | CHILDFUND KOREA | CHILDFUND KOREA | DMINUSONE, Seoul | SOUTH KOREA | Bronze Spike |
MILK MANGA | SEKI MILK | MILK | VML OGILVY JAPAN, Tokyo | JAPAN | Bronze Spike |
2DEGREES: GOOD TINGS | 2DEGREES | THE FIRST PHONE PROGRAMME | TBWA\NEW ZEALAND, Auckland | NEW ZEALAND | Bronze Spike |
TRY GALAXY FOLD EXPERIENCE | SAMSUNG ELECTRONICS | SAMSUNG MOBILE | CHEIL WORLDWIDE, Seoul / CHEIL WORLDWIDE, Dubai | SOUTH KOREA / UNITED ARAB EMIRATES | Bronze Spike |
RIP CURL VIRTUAL PRO | RIP CURL | RIP CURL | VML, Sydney | AUSTRALIA | Bronze Spike |
PARK O'CLOCK | PLUGLINK | PLUGLINK | PLUGLINK, Seoul / IDEOT, Seoul | SOUTH KOREA | Bronze Spike |
Entertainment | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
PERFECT DAYS | PERFECT DAYS | PERFECT DAYS | MOUNT, Tokyo / DENTSU INC, Tokyo | JAPAN | Grand Prix |
ANSWER ME | TENCENT SUSTAINABLE SOCIAL VALUE ORGANIZATION | TENCENT CSR | BANANA BALLOON, Shenzhen | MAINLAND CHINA | Gold Spike |
A TRAIN OF MEMORIES | SOTETSU | SOTETSU | SIX INC., Tokyo / GOOD DESIGN COMPANY, Tokyo | JAPAN | Silver Spike |
PLAY IT SAFE | SYDNEY OPERA HOUSE | SYDNEY OPERA HOUSE | THE MONKEYS, PART OF ACCENTURE SONG, Sydney | AUSTRALIA | Silver Spike |
BAGELS BY BENEE | ASB | BANKING | THE MONKEYS, PART OF ACCENTURE SONG, Auckland | NEW ZEALAND | Silver Spike |
I'M DYING INSIDE | MODIBODI | PERIOD UNDERWEAR | HOWATSON+COMPANY, Sydney | AUSTRALIA | Bronze Spike |
SCHOOLGIRL NEWSCASTERS | EBM | GIRLS' EDUCATION | IMPACT BBDO, Dubai | UNITED ARAB EMIRATES | Bronze Spike |
BAGELS BY BENEE | ASB | BANKING | THE MONKEYS, PART OF ACCENTURE SONG, Auckland | NEW ZEALAND | Bronze Spike |
ROZA X HUNGER CRYBABY SAUCE | NETFLIX & ROZA | NETFLIX & ROZA | VML, Bangkok / WUNDERMAN THOMPSON, Bangkok | THAILAND | Bronze Spike |
SECOND CHANCE CHAMPIONS | TRANSPLANT AUSTRALIA | TRANSPLANT AUSTRALIA | DENTSU CREATIVE, Sydney | AUSTRALIA | Bronze Spike |
Film Craft | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
TELSTRA NRL/AFL | TELSTRA | TELSTRA | THE EDITORS, Sydney / THE MONKEYS, PART OF ACCENTURE SONG, Sydney | AUSTRALIA | Grand Prix |
ANSWER ME | TENCENT SUSTAINABLE SOCIAL VALUE ORGANIZATION | TENCENT CSR | BANANA BALLOON, Shenzhen | MAINLAND CHINA | Gold Spike |
THIS IS FOOTY COUNTRY | TELSTRA | TELSTRA | EXIT FILMS, Sydney / THE MONKEYS, PART OF ACCENTURE SONG, Sydney | AUSTRALIA | Gold Spike |
1 SQUARE METER | HORNBACH AG | HORNBACH AG | REVOLVER, Sydney / HEIMAT\TBWA, Berlin | AUSTRALIA / GERMANY | Gold Spike |
PLAY IT SAFE | SYDNEY OPERA HOUSE | SYDNEY OPERA HOUSE 50TH ANNIVERSARY | REVOLVER, Sydney / THE MONKEYS, PART OF ACCENTURE SONG, Sydney | AUSTRALIA | Gold Spike |
FRIES BEAT | MCDONALD'S | MCFRY | DENTSU INC, Tokyo | JAPAN | Gold Spike |
THE MOVING CANVAS | EXIDE | EXIDE AUTOMOTIVE BATTERIES | VML, Mumbai / WUNDERMAN THOMPSON, Mumbai | INDIA | Gold Spike |
1 SQUARE METER | HORNBACH AG | HORNBACH AG | REVOLVER, Sydney / HEIMAT\TBWA, Berlin | AUSTRALIA / GERMANY | Silver Spike |
"MOVE" | HONDA MOTOR CO., LTD. | GLOBAL CORPORATE ADVERTISEMENT | DENTSU CREATIVE X INC., Tokyo / DENTSU INC, Tokyo | JAPAN | Silver Spike |
UNDER MY SKIN | THAI LIFE INSURANCE | THAI LIFE INSURANCE | OGILVY, Bangkok | THAILAND | Silver Spike |
VEIL OF JAPAN | HIDAKAWASHI CO., LTD. | TOSATENGUJO PAPER | HIDAKAWASHI, Kochi / DEPART./TOKYU AGENCY INC., Tokyo | JAPAN | Silver Spike |
A TRAIN OF MEMORIES | SOTETSU | SOTETSU | SIX INC., Tokyo / GOOD DESIGN COMPANY, Tokyo | JAPAN | Silver Spike |
MICRO MIRACLE | SAMSUNG ELECTRONICS | SAMSUNG SEMICONDUCTOR | CHEIL WORLDWIDE, Seoul / BMB, London | SOUTH KOREA / UNITED KINGDOM | Silver Spike |
THE PUBLIC DIAGNOSIS | THE BRAIN CANCER CENTRE | THE BRAIN CANCER CENTRE | FINCH, Sydney / THE ROYALS, Sydney | AUSTRALIA | Silver Spike |
"MOVE" | HONDA MOTOR CO., LTD. | GLOBAL CORPORATE ADVERTISEMENT | DENTSU CREATIVE X INC., Tokyo / DENTSU INC, Tokyo | JAPAN | Silver Spike |
A TRAIN OF MEMORIES | SOTETSU | SOTETSU | SIX INC., Tokyo / GOOD DESIGN COMPANY, Tokyo | JAPAN | Bronze Spike |
PLAY IT SAFE | SYDNEY OPERA HOUSE | SYDNEY OPERA HOUSE 50TH ANNIVERSARY | REVOLVER, Sydney / THE MONKEYS, PART OF ACCENTURE SONG, Sydney | AUSTRALIA | Bronze Spike |
AUSTRALIA'S NATIONAL SPORT IS... | TAB | TAB | FINCH, Sydney / THE MONKEYS, PART OF ACCENTURE SONG, Sydney | AUSTRALIA | Bronze Spike |
A BIT PRECARIOUS | MACPAC | MACPAC | THE SWEETSHOP, Sydney / THE MONKEYS, PART OF ACCENTURE SONG, Melbourne | AUSTRALIA | Bronze Spike |
THERE'S NO ONE LIKE ME | STRENGTH TO GIVE | STEM CELL DONATION | COLLIDER, Sydney / SUPERSOLID, Sydney | AUSTRALIA | Bronze Spike |
EVERYBODY HAS A THING | EBAY | EBAY | REVOLVER, Sydney / SPECIAL, Sydney | AUSTRALIA | Bronze Spike |
FIRST GENERATION | KRUNGSRI FIRST CHOICE | CONSUMER SERVICES | LEO BURNETT, Bangkok | THAILAND | Bronze Spike |
WILD MOMENT | TOYOTA | TOYOTA | SIX INC., Tokyo | JAPAN | Bronze Spike |
WPL - TERA NAAM | JIOCINEMA AND SPORTS18 | INDIA’S FIRST WOMEN’S PREMIER LEAGUE 2023 | GOOD MORNING FILMS, Mumbai / OGILVY, Mumbai | INDIA | Bronze Spike |
EVERYBODY HAS A THING | EBAY | EBAY | REVOLVER, Sydney / SPECIAL, Sydney | AUSTRALIA | Bronze Spike |
"MOVE" | HONDA MOTOR CO., LTD. | GLOBAL CORPORATE ADVERTISEMENT | DENTSU CREATIVE X INC., Tokyo / DENTSU INC, Tokyo | JAPAN | Bronze Spike |
WILD MOMENT | TOYOTA | TOYOTA | SIX INC., Tokyo | JAPAN | Bronze Spike |
'PLAY IT SAFE' | SYDNEY OPERA HOUSE | SYDNEY OPERA HOUSE 50 | ARC EDIT + ARC FILM, Sydney / THE MONKEYS, PART OF ACCENTURE SONG, Sydney | AUSTRALIA | Bronze Spike |
DARKNESS FOLLOWS | CHILD SAFETY ON! | CHILD SAFETY ON! | LIQUID STUDIOS, Auckland / FLUX, Auckland | NEW ZEALAND | Bronze Spike |
SCUFFING SONG | OTSUKA PHARMACEUTICAL CO., LTD. | POCARI SWEAT RETURNABLE BOTTLE PROJECT | SPOON, Tokyo / DENTSU INC, Tokyo | JAPAN | Bronze Spike |
PLAY HAS NO LIMITS FEAT. KING GNU | PLAYSTATION | PLAYSTATION | SIX INC., Tokyo | JAPAN | Bronze Spike |
TALES FROM THE TRACK | QUEENSLAND RAIL | RAIL SAFETY | VML, Brisbane | AUSTRALIA | Bronze Spike |
A TRAIN OF MEMORIES | SOTETSU | SOTETSU | SIX INC., Tokyo / GOOD DESIGN COMPANY, Tokyo | JAPAN | Bronze Spike |
PLAY HAS NO LIMITS FEAT. KING GNU | PLAYSTATION | PLAYSTATION | SIX INC., Tokyo | JAPAN | Bronze Spike |
Gaming | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
UNBRANDED MENU | MCDONALD'S | MCDONALD'S | LEO BURNETT, Manila | PHILIPPINES | Grand Prix |
THE TAIWANESE WORLD OF WARCRAFT | ACTIVISION BLIZZARD | WORLD OF WARCRAFT | DENTSU CREATIVE TAIWAN, Taipei | TAIWAN | Gold Spike |
UNBRANDED MENU | MCDONALD'S | MCDONALD'S | LEO BURNETT, Manila | PHILIPPINES | Silver Spike |
UNBRANDED MENU | MCDONALD'S | MCDONALD'S | LEO BURNETT, Manila | PHILIPPINES | Bronze Spike |
THE TAIWANESE WORLD OF WARCRAFT | ACTIVISION BLIZZARD | WORLD OF WARCRAFT | DENTSU CREATIVE TAIWAN, Taipei | TAIWAN | Bronze Spike |
Healthcare | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
FITCHIX | HONEST EGGS CO. | HONEST EGGS CO. | VML, Melbourne | AUSTRALIA | Grand Prix |
SUNSHINE | QUEENSLAND HEALTH | SUN SAFETY IN QUEENSLAND | CHEP NETWORK, Brisbane | AUSTRALIA | Gold Spike |
PAPER ORGANS | TAIWAN ORGAN SHARING REGISTRY & PATIENT AUTONOMY PROMOTION CENTER | PAPER ORGANS | LEO BURNETT, Taipei | TAIWAN | Gold Spike |
PROJECT HUMANITY | WITH ALS | PROJECT HUMANITY | DENTSU INC, Tokyo | JAPAN | Silver Spike |
2DEGREES: GOOD TINGS | 2DEGREES | THE FIRST PHONE PROGRAMME | TBWA\NEW ZEALAND, Auckland | NEW ZEALAND | Silver Spike |
HEAR MY LAST WISH | TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER | Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center | LEO BURNETT, Taipei | TAIWAN | Silver Spike |
AIZOME WASTECARE™ INDUSTRIAL WASTE - CERTIFIED AS SKINCARE. | AIZOME | TEXTILES | SERVICEPLAN, Munich | GERMANY | Silver Spike |
MILK MANGA | SEKI MILK | MILK | VML OGILVY JAPAN, Tokyo | JAPAN | Bronze Spike |
BAGELS BY BENEE | ASB | BANKING | THE MONKEYS, PART OF ACCENTURE SONG, Auckland | NEW ZEALAND | Bronze Spike |
THE SWEET TRUTH | COLGATE | COLGATE TOOTHPASTE | BRAND DAVID COMMUNICATIONS, Mumbai | INDIA | Bronze Spike |
YELLOW CANTEEN | DULUX | DULUX | INNOCEAN INDONESIA, Jakarta | INDONESIA | Bronze Spike |
KFC BONE TIE | KFC THAILAND | KFC | VML, Bangkok / WUNDERMAN THOMPSON, Bangkok | THAILAND | Bronze Spike |
Industry Craft | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
MY JAPAN RAILWAY | JR GROUP | JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN | DENTSU INC, Tokyo | JAPAN | Grand Prix |
BEAUTY BORN OF PEACE. | HIMEJI CASTLE | HIMEJI CASTLE | DENTSU INC, Tokyo | JAPAN | Gold Spike |
MEGH SANTOOR | BROOKE BOND | TEA | OGILVY, Mumbai | INDIA | Silver Spike |
BEAUTY BORN OF PEACE. | HIMEJI CASTLE | HIMEJI CASTLE | DENTSU INC, Tokyo | JAPAN | Silver Spike |
AIZOME WASTECARE™ INDUSTRIAL WASTE - CERTIFIED AS SKINCARE. | AIZOME | TEXTILES | SERVICEPLAN, Munich | GERMANY | Bronze Spike |
SEAL ALARM | THE TIMES OF INDIA | THE TIMES OF A BETTER INDIA | VML, Mumbai / WUNDERMAN THOMPSON, Mumbai | INDIA | Bronze Spike |
'TIL IT'S DONE | FOOTBALL AUSTRALIA - THE MATILDAS | THE MATILDAS | OGILVY AUSTRALIA, Melbourne | AUSTRALIA | Bronze Spike |
Innovation | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
SHELLMET | KOUSHI CHEMICAL INDUSTRY CO., LTD. | SHELLMET | TBWA\HAKUHODO INC., Tokyo | JAPAN | Grand Prix |
AIZOME ULTRA™ – AN INNOVATIVE METHOD TO CREATE TEXTILES WITH LASTING HEALTH BENEFITS. | AIZOME | TEXTILE DYEING TECHNOLOGY | SERVICEPLAN, Munich | GERMANY | Gold Spike |
LAY'S SMART FARM | LAY'S | LAY'S | LEO BURNETT, Mumbai | INDIA | Silver Spike |
GUIDE PLAY | JBL | JBL | BLKJ HAVAS, Singapore | SINGAPORE | Bronze Spike |
Media | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
NEWSPAPER FOR "LETTUCE PRESERVATION" | 「COOKDO®︎」 | OYSTER SAUCE | DENTSU INC, Tokyo | JAPAN | Grand Prix |
FITCHIX | HONEST EGGS CO. | HONEST EGGS CO. | VML, Melbourne | AUSTRALIA | Gold Spike |
VI HUMAN NETWORK TESTING NETWORK | VODAFONE IDEA LTD. | VODAFONE IDEA TELECOM NETWORK | OGILVY, Mumbai | INDIA | Gold Spike |
CLIMATE DOCTOR'S CERTIFICATE | SCHOOL STRIKES 4 CLIMATE | CLIMATE DOCTOR'S CERTIFICATE | CHEP NETWORK, Melbourne | AUSTRALIA | Silver Spike |
SURVIVE THE DRIVE | THE NEW ZEALAND POLICE | ROAD SAFETY AWARENESS | FCB NEW ZEALAND, Auckland | NEW ZEALAND | Silver Spike |
MILK MANGA | SEKI MILK | MILK | VML OGILVY JAPAN, Tokyo | JAPAN | Silver Spike |
MOM'S BED | MCDONALD'S | MCDONALD'S | LEO BURNETT, Seoul | SOUTH KOREA | Silver Spike |
YELLOW CANTEEN | DULUX | DULUX | INNOCEAN INDONESIA, Jakarta | INDONESIA | Silver Spike |
GAMMA WAVE SOUND | GAMMA WAVE SOUND | GAMMA WAVE SOUND | DROGA5 , PART OF ACCENTURE SONG, Tokyo | JAPAN | Bronze Spike |
MAIL OLD MEDS | MAIL OLD MEDS | MAIL OLD MEDS | INNOCEAN, Seoul | SOUTH KOREA | Bronze Spike |
FIRST SPRING | HOEGAARDEN | HOEGAARDEN | McCANN, Shanghai | MAINLAND CHINA | Bronze Spike |
IKEA SKIP ADS THAT SAVE TIME | IKEA | IKEA | LEO BURNETT, Mumbai | INDIA | Bronze Spike |
RIP CURL VIRTUAL PRO | RIP CURL | RIP CURL | VML, Sydney | AUSTRALIA | Bronze Spike |
LUX CHANGE THE ANGLE | LUX | LUX | VML, Singapore / WUNDERMAN THOMPSON, Singapore | SINGAPORE | Bronze Spike |
WORDS OF PRIDE | DISNEY STAR | MEDIA/ENTERTAINMENT | DDB MUDRA, Mumbai | INDIA | Bronze Spike |
IKEA DESKTOP ADS | IKEA | IKEA | LEO BURNETT, Mumbai | INDIA | Bronze Spike |
Music | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
MEGH SANTOOR | BROOKE BOND | TEA | OGILVY, Mumbai | INDIA | Grand Prix |
BAGELS BY BENEE | ASB | BANKING | THE MONKEYS, PART OF ACCENTURE SONG, Auckland | NEW ZEALAND | Gold Spike |
PLAY IT SAFE | SYDNEY OPERA HOUSE | SYDNEY OPERA HOUSE | THE MONKEYS, PART OF ACCENTURE SONG, Sydney | AUSTRALIA | Silver Spike |
A TRAIN OF MEMORIES | SOTETSU | SOTETSU | SIX INC., Tokyo / GOOD DESIGN COMPANY, Tokyo | JAPAN | Silver Spike |
SOM-SANG WHAT! | SANGSOM | SANGSOM | SOUR BANGKOK, Bangkok | THAILAND | Bronze Spike |
ETA | NEWJEANS | NEWJEANS | TBWA\KOREA, Seoul / DOLPHINERS FILMS, Seoul | SOUTH KOREA | Bronze Spike |
Outdoor | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
FITCHIX | HONEST EGGS CO. | HONEST EGGS CO. | VML, Melbourne | AUSTRALIA | Grand Prix |
SOCIAL UNDISTANCING | CLOSEUP | CLOSEUP TOOTHPASTE | OGILVY, Singapore | SINGAPORE | Gold Spike |
OPEN ALL AGES | MUNICIPALITY OF SHANGHAI | MORNING SHANGHAI PROJECT | OGILVY, Shanghai | MAINLAND CHINA | Gold Spike |
FITCHIX | HONEST EGGS CO. | HONEST EGGS CO. | VML, Melbourne | AUSTRALIA | Gold Spike |
MOM'S BED | MCDONALD'S | MCDONALD'S | LEO BURNETT, Seoul | SOUTH KOREA | Silver Spike |
MEGH SANTOOR | BROOKE BOND | TEA | OGILVY, Mumbai | INDIA | Silver Spike |
SOCIAL UNDISTANCING | CLOSEUP | CLOSEUP TOOTHPASTE | OGILVY, Singapore | SINGAPORE | Silver Spike |
DELIVEREASY LAWYERS | DELIVEREASY | DELIVEREASY | COLENSO BBDO, Auckland | NEW ZEALAND | Bronze Spike |
PARK O'CLOCK | PLUGLINK | PLUGLINK | PLUGLINK, Seoul / IDEOT, Seoul | SOUTH KOREA | Bronze Spike |
OPEN ALL AGES | MUNICIPALITY OF SHANGHAI | MORNING SHANGHAI PROJECT | OGILVY, Shanghai | MAINLAND CHINA | Bronze Spike |
DIRTY DISPLAYS | ARMOR ALL | ARMOR ALL | HAVAS MALAYSIA, PETALING JAYA | MALAYSIA | Bronze Spike |
50,000 KM² SNOW BILLBOARD | HARBIN BEER | HARBIN BEER | PARTY A, Shanghai | MAINLAND CHINA | Bronze Spike |
SOCIAL UNDISTANCING | CLOSEUP | CLOSEUP TOOTHPASTE | OGILVY, Singapore | SINGAPORE | Bronze Spike |
DIRTY DISPLAYS | ARMOR ALL | ARMOR ALL | HAVAS MALAYSIA, PETALING JAYA | MALAYSIA | Bronze Spike |
PR | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
SHIFT 20 INITIATIVE | SHIFT 20 INITIATIVE | VISIBILITY IN ADVERTISING | SPECIAL, Sydney / DYLAN ALCOTT FOUNDATION, Melbourne | AUSTRALIA | Gold Spike |
POLLUTION PENCILS | OTRIVIN | OTRIVIN | VML, Singapore / WUNDERMAN THOMPSON, Singapore | SINGAPORE | Gold Spike |
CORRECT THE INTERNET | TEAM HEROINE | CORRECT THE INTERNET | DDB NEW ZEALAND, Auckland | NEW ZEALAND | Gold Spike |
CORRECT THE INTERNET | TEAM HEROINE | CORRECT THE INTERNET | DDB NEW ZEALAND, Auckland | NEW ZEALAND | Silver Spike |
LETTERS TO NEIGHBOURS | MANDARIN ORIENTAL, SINGAPORE | MANDARIN ORIENTAL, SINGAPORE | FORSMAN & BODENFORS, Singapore | SINGAPORE | Silver Spike |
BUICK NAIL CLIPPERS | BUICK | BUICK | OGILVY, Shanghai | MAINLAND CHINA | Silver Spike |
MCDONALD'S YES KIDS ZONE | MCDONALD'S | MCDONALD'S | LEO BURNETT, Seoul | SOUTH KOREA | Silver Spike |
SHELLMET | KOUSHI CHEMICAL INDUSTRY CO., LTD. | SHELLMET | TBWA\HAKUHODO INC., Tokyo | JAPAN | Silver Spike |
HELL AFTERLIFE PAY | HELL PIZZA | HELL PIZZA | YARN, Auckland | NEW ZEALAND | Bronze Spike |
ENGLAND BITTER | VICTORIA BITTER | BEER | THE MONKEYS, PART OF ACCENTURE SONG, Melbourne | AUSTRALIA | Bronze Spike |
GIFT OF THE GANGA | LIFEBUOY | LIFEBUOY SOAP | LOWE LINTAS, Mumbai / MULLENLOWE SINGAPORE, Singapore | INDIA / SINGAPORE | Bronze Spike |
THE UNAVAILABLE DROP | THE TEPLO FOUNDATION | THE ‘TEPLO’ CHARITY CLOTHING COLLECTION FUND | SEED, Almaty | KAZAKHSTAN | Bronze Spike |
RIGHT TO CARE | RIGHT TO CARE | RIGHT TO CARE CARD | MULLENLOWE TREYNA, Makati City | PHILIPPINES | Bronze Spike |
PĪKARI MAI | PĪKARI MAI | PĪKARI MAI | COLENSO BBDO, Auckland | NEW ZEALAND | Bronze Spike |
ROZA X HUNGER CRYBABY SAUCE | NETFLIX & ROZA | NETFLIX & ROZA | VML, Bangkok / WUNDERMAN THOMPSON, Bangkok | THAILAND | Bronze Spike |
A MILLION LOGOS | COLGATE | COLGATE TOOTHPASTE | OGILVY, Kuala Lumpur | MALAYSIA | Bronze Spike |
MILK MANGA | SEKI MILK | MILK | VML OGILVY JAPAN, Tokyo | JAPAN | Bronze Spike |
Print & Publishing | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
SEAL ALARM | THE TIMES OF INDIA | THE TIMES OF A BETTER INDIA | VML, Mumbai / WUNDERMAN THOMPSON, Mumbai | INDIA | Grand Prix |
THE UNWRITTEN STORIES | BIDYANONDO PUBLICATION | PUBLICATION | ASIATIC MARKETING COMMUNICATION LTD., Dhaka | BANGLADESH | Gold Spike |
COMMA | KITKAT | KITKAT | VML, Manila / WUNDERMAN THOMPSON, Makati | PHILIPPINES | Silver Spike Campaign |
EM DASH | KITKAT | KITKAT | VML, Manila / WUNDERMAN THOMPSON, Makati | PHILIPPINES | Silver Spike Campaign |
ELLIPSIS | KITKAT | KITKAT | VML, Manila / WUNDERMAN THOMPSON, Makati | PHILIPPINES | Silver Spike Campaign |
THE SMALL ISSUE FRONT-PAGE | WOMEN AND MEN PROGRESSIVE MOVEMENT FOUNDATION | NON-PROFIT ORGANIZATION | SPA-HAKUHODO, Bangkok | THAILAND | Bronze Spike |
Radio & Audio Winners | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
GUIDE PLAY | JBL | JBL | BLKJ HAVAS, Singapore | SINGAPORE | Grand Prix |
HEAR MY LAST WISH | TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER | Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center | LEO BURNETT, Taipei | TAIWAN | Gold Spike |
FRIES BEAT | MCDONALD'S | MCFRY | DENTSU INC, Tokyo | JAPAN | Silver Spike |
THE UNTRANSLATED AD | MCDONALD’S | TASTE OF JAPAN | LEO BURNETT, Jakarta | INDONESIA | Bronze Spike |
THE HORROROACH | RENTOKIL | RENTOKIL HOME SERVICE | DENTSU CREATIVE, Jakarta | INDONESIA | Bronze Spike |
Social & Influencer Winners | |||||
Title | Brand | Product | Entrant / Idea Creation | Location | Prize |
CORRECT THE INTERNET | TEAM HEROINE | CORRECT THE INTERNET | DDB NEW ZEALAND, Auckland | NEW ZEALAND | Grand Prix |
ENGLAND BITTER | VICTORIA BITTER | BEER | THE MONKEYS, PART OF ACCENTURE SONG, Melbourne | AUSTRALIA | Gold Spike |
FRYING PAN CHALLENGE | AJINOMOTO “GYOZA” | AJINOMOTO “GYOZA” | HONDA OFFICE, Tokyo / I&CO, Tokyo | JAPAN | Gold Spike |
I'M DYING INSIDE | MODIBODI | PERIOD UNDERWEAR | HOWATSON+COMPANY, Sydney | AUSTRALIA | Silver Spike |
DR. DICK PIC | HEHEALTH | HEHEALTH | BLKJ HAVAS, Singapore | SINGAPORE | Silver Spike |
CLIMATE DOCTOR'S CERTIFICATE | SCHOOL STRIKES 4 CLIMATE | CLIMATE DOCTOR'S CERTIFICATE | CHEP NETWORK, Melbourne | AUSTRALIA | Silver Spike |
SKINS FOR SKIN | VASELINE | VASELINE HEALING JELLY | OGILVY, Singapore | SINGAPORE | Bronze Spike |
ACL UNITED | MEDIBANK | MEDIBANK | COLENSO BBDO, Auckland | NEW ZEALAND | Bronze Spike |
WATER DRINKS GATORADE | GATORADE NO SUGAR | GATORADE NO SUGAR | 180 AMSTERDAM, Amsterdam | NETHERLANDS | Bronze Spike |
MOVEMBER ROMAN EMPIRE | MOVEMBER NEW ZEALAND | MOVEMBER | DENTSU CREATIVE, Auckland | NEW ZEALAND | Bronze Spike |
TRANSLATING JOY | BMW CHINA | BMW | TBWA\BOLT SHANGHAI / TBWA\JUICE BEIJING | MAINLAND CHINA | Bronze Spike |