Staff Reporters
Apr 24, 2012

Final round of judging kicks off for Asian Marketing Effectiveness Festival

SHANGHAI - Ahead of the Thursday opening of the Asian Marketing Effectiveness Festival, the final round of judging is underway today, with the jury led by president James Thompson from Diageo reviewing all shortlisted entries today.

Final round of judging kicks off for Asian Marketing Effectiveness Festival

Today's judging in Shanghai is the first day of the final round, with the winners to be decided tomorrow. The Asian Marketing Effectiveness Festival, now in its 10th year, is Asia Pacific's biggest such event.

A panel of 35 industry experts from around Asia-Pacific, chaired by Thompson, chief marketing officer of Diageo Asia Pacific, will be judging the shortlist of 115 entries.

There are 17 award categories in the shortlist, including best integrated marketing campaign, most effective use of advertising, most innovative use of media, best sustained success, best small-budget campaign and best insights or strategic thinking.

A record of 971 entries have been received—an increase of 12 per cent from last year—from 21 countries, with China submitting the highest number of entries (212), followed by India (154) and Australia (100).

The awards acknowledge the role of innovative strategy as well as creative craftsmanship in achieving effectiveness in results.

Register here to be a delegate for the Festival, which offers a two-day programme of seminars, debates and discussions focusing on effectiveness in marketing. It culminates in a gala awards ceremony at the Shangri La Hotel on Friday, 27 April 2012. For more information, please visit www.ame.asia.

Source:
Campaign China

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

18 hours ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

19 hours ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

20 hours ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

21 hours ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.