Ad Nut
May 18, 2020

Watch: RHB Bank and FCB Malaysia's all-stock Eid-al-Fitr video

Made using only stock footage, RHB Bank's Eid-al-Fitr video reflects on, and reflects, overcoming virus challenges.

Watch an English-subtitled version of the above video here.

Despite quarantine restrictions and budget re-allocations, Malaysia's RHB Group decided it wouldn't due to cancel plans for a film commemorating the upcoming Eid-al-Fitr celebration. FCB Malaysia rose to the challenge with the above film made using stock footage. Thus the film's production mirrors its content, about making the best of a situation and overcoming adversity. 

CREDITS

CLIENT: RHB BANK
Group Chief Marketing Officer: Abdul Sani Abdul Murad
Head, Group Brand Communications: Tunku Hazli Bin Tunku Tolha
Manager, Group Brand Communications: Anwar Amin
Senior Manager, Digital Brand Management: Elaine Yap
AGENCY: FCB MALAYSIA
Co-owner & Chief Executive Officer: Shaun Tay
Co-owner & Chief Creative Officer: Ong Shi Ping
Head of Account Management: Sharon Rodrigues
Creative Director: Tjer
Creative Group Heads: James Voon & Jonathan Chan
Copywriter: Izham Fazely
Account Executive: Alexis Au-Yong
Senior Producer: Wira Chon
PRODUCTION HOUSE: RESTLESS PRODUCTIONS
Executive Producer & Owner: Terrance Chua
Film Director: Ce Ding Tan
MUSIC & SOUND DESIGN: GT RECORDS
Managing Director: Ram Nabil Chia
Producer: Munirah Razali
Engineer: Shaktyvel Neelamekan
Assistant Engineer: Eddy Loo

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

23 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

1 day ago

Agency Report Card 2024: Havas Creative

Havas's post-split independence will be on trial. Can its ‘Converged’ strategy deliver business growth, and can its leaders address the internal diversity issues?

1 day ago

PHD wins Bunnings media mandate after competitive pitch

PHD clinches Bunnings’ $50 million media account from Initiative in a fiercely contested multi-agency pitch.

1 day ago

Marketing budgets hold at 7.7% in 2025: Gartner CMO ...

Gartner's 2025 CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half of CMOs reported budgets of 6% or less.