HONG KONG - According to Fjord, an Accenture Digital company specialising in service design, “design thinking” isn't just about thinking.
In this video, Olof Schybergson, founder and CEO of Fjord, tells Campaign Asia-Pacific about the myths of “design thinking” ahead of launching Fjord’s first office and design studio in Asia-Pacific, which will be based in Hong Kong.
Read the full story: Asia needs design-led thinking: Accenture company Fjord
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.
Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.
