Brand marketers from Jetstar, Stanchart and the CMO Council along with agency and platform leaders explain why Asia-Pacific has a leg up on the rest of the world when they drop by the OMD Backstage Pass studio during Campaign360.
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Powered by innovative approaches to marketing and focused on digital native audiences across Asia, 11.11 or Singles’ Day has cemented its reputation as Asia’s biggest shopping occasion.
Vice chair Andy Hardie-Brown is also leaving his role for an advisory position.
The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.
Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.
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