Analysis News Advertising Marketing Cannes Lions
Rahat Kapur
Jul 9, 2024

Why the ascendancy of Asia will be key to shaping the future of the ad industry

In an exclusive chat with Campaign at Cannes Lions 2024, McCann Worldgroup APAC's Shilpa Sinha unpacks the findings of the Group's latest thought leadership on Asia's unique blend of tradition and innovation, and why it's setting new global benchmarks.

In an exclusive chat with Campaign at Cannes Lions 2024, McCann Worldgroup APAC's Shilpa Sinha unpacks the findings of the Group's latest thought leadership on Asia's unique blend of tradition and innovation, and why it's setting new global benchmarks.

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