Dentsu Jayme Syfu's installation made entirely of plastic waste emulated real whales that had died on beaches in the Philippines in the past year.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Dead Whale
Agency: Dentsu Jayme Syfu
Client: Greenpeace Philippines
Nominated by:
Farid Mokart, founder and chief creative officer, Fred & Farid:
This artistic and impactful installation for Greenpeace is a smart hijack for the imminent death of the ocean as a result of plastic waste contamination.
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EXCLUSIVE: Dentsu Media CEO Tommy Li has been dismissed and is reportedly in police custody, as China’s media rebate probe expands with as many as 30 people questioned. Former Wavemaker chief client officer Julep Lin has also been arrested in connection with the investigation.
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