An election website designed to help blind people was genuinely useful while helping to position Yahoo Japan as a brand that takes disability seriously.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Election in the Dark
Agency: Dentsu Tokyo
Client: Yahoo Japan
Nominated by:
Minoru Yashima, executive communication director, ADK:
A beautifully quiet protest that made a big difference.
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A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
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Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
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Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
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