Surekha Ragavan
Mar 22, 2019

3 out-of-the-box brand activations at SXSW

From an immersive Game of Thrones world to a 'tree' that serves beer from its branches.

HBO recreated the Game of Thrones world complete with the Iron Throne.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

3 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Why so many are leaving adland to embark on 'solopreneurship'

4 Why so many are leaving adland to embark on 'solopreneurship'

Havas and Moonfolks form media alliance in Indonesia

5 Havas and Moonfolks form media alliance in Indonesia

Coca-Cola media business contract lies between Publicis and WPP

6 Coca-Cola media business contract lies between Publicis and WPP

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

7 Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

8 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

McKinsey steps into performance marketing with ET Medialabs acquisition

9 McKinsey steps into performance marketing with ET Medialabs acquisition

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

10 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Related Articles

Why LGBTQ+ programming dwindled at SXSW this year
Mar 20, 2024
Jessica Heygate

Why LGBTQ+ programming dwindled at SXSW this year

At SXSW, creatives and technologists clashed over AI
The Information
Mar 20, 2024
Jessica Heygate

At SXSW, creatives and technologists clashed over AI

SXSW: Five days that make Black Mirror look like Bagpuss
Mar 21, 2024
Damon Collins

SXSW: Five days that make Black Mirror look like ...

At SXSW, LGBTQ+ programming focuses on fundamental rights
Mar 16, 2023
Jessica Heygate

At SXSW, LGBTQ+ programming focuses on fundamental ...

Just Published

Documentary on McCann copywriter Ilon Specht makes global streaming debut
5 hours ago
Eric Berger

Documentary on McCann copywriter Ilon Specht makes ...

Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.

Why it's a great time to be an indie right now
5 hours ago
James Connelly

Why it's a great time to be an indie right now

Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.

Publicis scoops Coca-Cola media in North America
6 hours ago
Lucy Shelley

Publicis scoops Coca-Cola media in North America

WPP has lost the account after a closed review.

A tale of two holding companies: WPP and Publicis
The Information
6 hours ago
Cecilia Garzella

A tale of two holding companies: WPP and Publicis

WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.