7-Eleven, Isobar creates first-ever AR outdoor campaign in Taiwan

Starting 5 November, the 7-Eleven 'Open your dream' interactive digital billboard and Facebook campaign will officially launch across social media, outdoor, online and in-store. Digital agency Isobar is behind the development which has taken six months to complete.

This marks the first augmented-reality outdoor display in Taiwan. Ximending will be the first district to get the AR placement followed by Kaohsiung city. 

The AR board is equipped with face-recognition technology and puts 7-Eleven Taiwan's mascot Open chan's headdress on passers-by's heads. Once they are satisfied with their appearance, a 7-Eleven representative will upload the photo onto the company’s campaign website and Facebook page, which participants can share with friends.

Freda Shao, MD of wwwins Isobar Taiwan, commented, "We want to create consumer engagement in a 4.0 digital communication world, including creating experience – where consumer choose to spend time with your brand.  And 'time' is the only marketing currency in people’s worlds."

The AR board will activate every weekend from Friday to Sunday and is also available through a web app online. 

The project will run until 26 December.