Ad Stars 2010 announces winners in South Korea

The Iggy campaign for Orcon Broadband also won the Direct Grand Prix at Cannes Lions 2010 in June. This New Zealand project weights heavily on social media featuring punk rock legend Iggy Pop.

The creative concept is to find nine New Zealanders and simultaneously link them by Skype to Iggy Pop in his Miami studio to re-record 'The passenger'.

Five golds were awarded at Ad Stars this year: Publicis Mojo Sydney's 'Pure waters' campaign for Boag's Draught in Australia in the TV and Cinema category. ‘Antique’ by Ogilvy & Mather Shanghai for Midea in the Print category. ‘Fire scooter’ for Republic of Chicken restaurant by McCann Erickson India and ‘Mirror’ for Asahi Newspaper by Dentsu Kansai in the Outdoor category.

Ad Stars also handed out 29 silver awards (19 are from Asia-Pacific) and 47 bronze awards (37 are from Asia-Pacific). For more information on the winning campaigns, access the finalists list on Ad Stars 2010 website.

Silver winners:

• Midea/ ‘Car’ & ‘Antique’/ print category/ Ogilvy & Mather Shanghai
• The North Face/ ‘Red flag’/ interactive/ Ogilvy & Mather Shanghai
• Shangri-La Hotels and Resorts/ ‘It's in our nature’/ TV/Cinema/ Ogilvy & Mather Hong Kong
• LG Mobile/ ‘Romance novel’/ print/ Y&R Jakarta
• Japan Committee for UNICEF/ ‘Happy birthday download for children’/ sales & interactive/ Hakuhodo Tokyo
• So-net Entertainment/ ‘Hotaru-san’/ interactive/ McCann Erickson Japan
• KDDI Corporation/ ‘IS parade’/ interactive/ Hakuhodo Tokyo
• LG / ‘I love Korea’/ TV/Cinema/ Locus
• Amnesty International/ ‘Rebels’, ‘Beating’ & ‘Execution’/ print/ Colenso BBDO Auckland
• Gabriela/ ‘Bruise’/ direct/ DM9JaymeSyfu Makati City
• DOT/ ‘DOT postcards’/ outdoor/ BBDO Guerrero/Proximity Philippines
• Isabelle/ ‘The Libra woman’/ TV/Cinema/ Bates 141 Taipei
• BenQ JoyBook/ ‘Swimming pool’/ print/ Leo Burnett & Arc Worldwide Thailand

Bronze winners:

• Midea/ ‘Safe’/ print/ Ogilvy & Mather Shanghai
• Greenpeace/ ‘Coal story’/ interactive/ Ogilvy & Mather Beijing
• Sanjiu Medical & Pharmaceutical/ ‘Cleaner’/ print/ JWT Shanghai
• VW/ Camel/ print/ Individual China
• Gatorade/ ‘Is it in you?’/ interactive/ DDB China
• Lee Jeans/ ‘The gold button’/ outdoor/ Ogilvy & Mather Shanghai
• Scott’s Cod Liver Oil/ ‘Choir’/ print/ Grey Group Hong Kong
• Unilever/ ‘Lipton millionaire’/ interactive/ DDB & Tribal DDB Hong Kong
• HP/ ‘7 fold challenge’/ print/ Publicis Communications India
• Fuji/ ‘Feet’/ print/ Ogilvy Jakarta
• Lifebuoy Handwash/ ‘Dog’/ print/ Lowe Indonesia
• BOLBAL/ ‘A nation defying terror, One T-shirt at a time’/ public & sales/ CreativeUnite Indonesia
• LG/ ‘Chick lit’/ outdoor/ Y&R Jakarta
• Lamuca/ ‘Squash’/ TV/Cinema/ ADK Japan
• One Show Exhibition/ ‘The oneder brain’/ print/ Dentsu Kansai
• K’s Japan/ ‘Smash’/ direct/ Hakuhodo Japan
• Dunkin Donut/ ‘Happy to drink water together’/ sales/ Cheil Worldwide
• Noon Square/ ‘The best sel-ca zone in toilet’/ outdoor/ Leo Burnett Korea
• SPCA/ ‘Hair’/ print/ Naga DDB & Rapp Malaysia
• ASB Visa Debit/ ‘The sensible card for a crazy wwworld’/ interactive/ TBWA/Tequila New Zealand
• Visa/ ‘Go back to Pompeii’/ outdoor/ TBWA/Tequila New Zealand
• Arts Channel/ ‘Pollock’/ radio DDB New Zealand
• Toyota iQ/ ‘Nimble as a mouse’/ interactive/ Saatchi & Saatchi New Zealand
• Amnesty International/ ‘Rebels’ & ‘Beating’/ print/ Colenso BBDO Auckland
• FunkyMunky/ ‘Kaleidoscope’/ sales/ JWT Singapore
• Yashida Yar/ ‘Yashida ice sculpture’/ outdoor/ Publicis Singapore
• Coin landscape/ outdoor/ DDB Singapore
• Canon/ ‘Beach’/ print/ Leo Burnett & Arc Worldwide Thailand