Staff Reporters
Aug 29, 2011

adidas holds inaugural 'King of the Road' race in Singapore

SINGAPORE - adidas held its inaugural adidas King of the Road (KOTR) race in Singapore yesterday with the theme 'colours', as part of its efforts to encourage more Singaporeans to engage in running and exercise.

adidas' inaugural race flags off in Singapore
adidas' inaugural race flags off in Singapore

The 'colours' theme was was represented through a variety of different-coloured adidas event racing tops, symbolic of the vibrancy of the sports scene across Southeast Asia. Each year, a different event theme will be introduced to add vibrancy to the race atmosphere.

The 16.8 kilometre race began at the Esplanade Bridge with runners navigating some of Singapore‟s most iconic landmarks such as Marina Bay Sands, the Esplanade and the Singapore Flyer before finishing at The Padang.

Mok Ying Ren and Anne Date were crowned 'kings of the road', battling vigorously in a race against a total of 9,900 participants to take top spots in the 'closed' category for males and females in a time of 57:56 and 1:04:49 respectively. They will go on to represent Singapore in an expenses paid trip to the Philippines on 23 October 2011to compete in the finals of adidas KOTR with the best of the best in Southeast Asia.

Lee Phui Fong, adidas country manager said, “With the excellent timings clocked by both Ying Ren and Anne, it clearly shows that running in Singapore has definitely matured through the years – placing Singaporeans amongst the very top runners in South East Asia. As a global leader in running, adidas is proud to have provided the platform for locals to shine. With the race finals scheduled to be held in Philippines towards the end of October later this year, adidas is fully behind our winners as they square against the very best from the other four participating countries.”

Related Articles

Just Published

14 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

14 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

15 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

15 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.