Staff Reporters
Aug 29, 2011

adidas holds inaugural 'King of the Road' race in Singapore

SINGAPORE - adidas held its inaugural adidas King of the Road (KOTR) race in Singapore yesterday with the theme 'colours', as part of its efforts to encourage more Singaporeans to engage in running and exercise.

adidas' inaugural race flags off in Singapore
adidas' inaugural race flags off in Singapore

The 'colours' theme was was represented through a variety of different-coloured adidas event racing tops, symbolic of the vibrancy of the sports scene across Southeast Asia. Each year, a different event theme will be introduced to add vibrancy to the race atmosphere.

The 16.8 kilometre race began at the Esplanade Bridge with runners navigating some of Singapore‟s most iconic landmarks such as Marina Bay Sands, the Esplanade and the Singapore Flyer before finishing at The Padang.

Mok Ying Ren and Anne Date were crowned 'kings of the road', battling vigorously in a race against a total of 9,900 participants to take top spots in the 'closed' category for males and females in a time of 57:56 and 1:04:49 respectively. They will go on to represent Singapore in an expenses paid trip to the Philippines on 23 October 2011to compete in the finals of adidas KOTR with the best of the best in Southeast Asia.

Lee Phui Fong, adidas country manager said, “With the excellent timings clocked by both Ying Ren and Anne, it clearly shows that running in Singapore has definitely matured through the years – placing Singaporeans amongst the very top runners in South East Asia. As a global leader in running, adidas is proud to have provided the platform for locals to shine. With the race finals scheduled to be held in Philippines towards the end of October later this year, adidas is fully behind our winners as they square against the very best from the other four participating countries.”

Related Articles

Just Published

16 hours ago

Dentsu powers-up retail media networks with 'world ...

Partnership with Co-op and Lumen Research used eye-tracking data that ‘proves‘ retail media ads are just as impactful as social media and out-of-home campaigns.

22 hours ago

A Cannes Lions 2025 guide for ROI-hungry APAC marketers

The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, co-founder of R3 and APAC president at MediaSense.

22 hours ago

China’s 618 shopping festival sees electronics ...

Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.