AdMaster signs annual contract for Unilever's ad monitoring

The scope of work will be multi-screen monitoring of advertisements across TV, PC terminals and mobile platforms for the full year, displacing incumbent agency DoubleClick.

The contract will cover all the 18 brands under the consumer goods giant in China, including Skippy, Dove, Lux, Comfort, Lipton, Clear, Omo, Vaseline, Lynx, Rexona, Hazeline, Pond's and Cif.

Unilever's digital media director for Greater China, Huang Zhe (黄喆), said multi-screen integration will be the brand's main media strategy for the next few years.

During the pitch process, both Unilever's internal team and media agency PHD found AdMaster's advantages to be the integrity of its data architecture, accurate pre- and post-assessment models, powerful data analysis and close management support, according to Huang.