Advantage Indonesia wins Sosro’s Country Choice

JAKARTA – Sosro has awarded its Country Choice range of fruit juice drinks to Advantage Indonesia following a three-way pitch.

Sosro has awarded its Country Choice range to Advantage Indonesia
Sosro has awarded its Country Choice range to Advantage Indonesia

Country Choice is a range of real fruit juices aimed at health-conscious Indonesian consumers who demand a more nutritious packaged fruit drink.

The product comes in different sizes, both tetrapacks and bottles, and in a variety of flavours which include apple, orange, guava, mango and goji berry - a first in the Indonesian market.

PT. Sinar Sosro, the makers of Country Choice, are the makers of the first bottled ready-to-drink tea in Indonesia and the world, and the category market leaders in Indonesia. Their tea brands include Teh Botol Sosro, Joy Tea, Fruit Tea and Tebs, and their fruit juice brands are Country Choice and Happy Jus.

Related Articles

Just Published

1 hour ago

The advertising dilemma in a post-fact world

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?

2 hours ago

To snake or not to snake? Luxury brands face conundrum

For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid an overdose of serpentine motifs.

2 hours ago

PHD secures $500 million media duties for Volkswagen...

EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a tenure of three years.

4 hours ago

Moves and wins roundup: Week of January 27, 2025

GOVT, Myer, Wonder Works Digital, Archetype, FCB, and more in our weekly collection of people moves and account news.