Media News
Emily Tan
Jul 28, 2011

Aegis concludes sale of Synovate to Ipsos for US$857.5m

LONDON - Aegis Group announced yesterday that it had agreed the sale of its market research business Synovate, excluding scan data services business Aztec Ipsos for an enterprise value of US$857.5 million (GBP525 million). Ipsos is now the third largest market reseacher in the world.

The sale of Synovate makes Ipsos the world's third-largest market research company

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

GroupM to merge agency brands into single P&L

1 GroupM to merge agency brands into single P&L

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

2 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Labubu, the art toy craze and why grown-ups can’t get enough

3 Labubu, the art toy craze and why grown-ups can’t get enough

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

4 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

‘Just tone deaf’—Nike’s marathon campaign backlash

5 ‘Just tone deaf’—Nike’s marathon campaign backlash

How Trust Bank went from zero to a million customers in less than three years

6 How Trust Bank went from zero to a million customers in less than three years

Six agencies pitch for Emirates' $126 million global media account

7 Six agencies pitch for Emirates' $126 million global media account

History of GroupM 2003-2025: The world's largest media investment arm

8 History of GroupM 2003-2025: The world's largest media investment arm

WPP set to drop GroupM brand in media shake-up

9 WPP set to drop GroupM brand in media shake-up

Google cuts 200 jobs in a core business unit

10 Google cuts 200 jobs in a core business unit

Related Articles

Chime to spin off sports marketing arm but VCCP is ‘categorically not’ for sale
Jul 18, 2023
Gideon Spanier

Chime to spin off sports marketing arm but VCCP is ...

Ipsos completes acquisition of Synovate
Oct 13, 2011
Emily Tan

Ipsos completes acquisition of Synovate

Ipsos confirms Kantar Media takeover talks
Dec 2, 2024
Robin Langford

Ipsos confirms Kantar Media takeover talks

Ipsos acquisition of Synovate likely to conclude by end of August
Jul 22, 2011
Emily Tan

Ipsos acquisition of Synovate likely to conclude by ...

Just Published

Japan drives Dentsu’s modest Q1 growth, APAC and global markets stumble
4 hours ago
Matthew Keegan

Japan drives Dentsu’s modest Q1 growth, APAC and ...

CXM struggles with double-digit declines globally, while media services provide steady growth.

Publicis dominates latest global new-business media league
The Knowledge
8 hours ago
Elena Lewis

Publicis dominates latest global new-business media ...

Publicis Collective has leapt into the lead for May, following its win of Coca-Cola's business in North America, while 13 new agencies join the top 20.

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?
8 hours ago
Darren Woolley

WPP Media: How did one of the world’s biggest comms ...

OPINION: Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.

LePub Singapore appoints Penny Sadlier as MD, makes five senior hires
9 hours ago
Nikita Mishra

LePub Singapore appoints Penny Sadlier as MD, makes ...

EXCLUSIVE: Sadlier's role expands within Publicis, and her leadership is bolstered with five key hires, including creative heavyweights from Ogilvy and MullenLowe.