The supergroup that bands BBH, Leo Burnett, Publicis Worldwide and Saatchi & Saatchi had a terrific business year—but how does consolidation under the group’s P&L model affect the agencies’ individual creative strengths?
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In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.
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WPP to 'sunset' agency specific job titles in the shake-up.
Following its global rebrand, Leo India is sharpening its focus on business-led creativity—balancing campaign delivery with a growing appetite for strategic mandates and international relevance.
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